Inside the Internet Marketing Mind

Article Marketing: Quality Vs Quantity

QUESTION: (Anonymous) How do you differentiate a quality article from a quantity article?

This is an interesting question because how do you define a “good quality” article and why would you strive to create a bad one?

When I think of “Quality Article”, I am referring to an article that its purpose is to entice readers, create followers, and provide the reader unbelievable content.  I usually personally write these articles or I may pay a well-established (usually pricey) writer to do it for me.  These types of articles I usually put on my own websites as well as places where my name and my authority may be recognized (like eZineArticles, Twitter, Facebook, etc.).

Now the “Quantity Article” is usually done for the sole purpose of creating backlinks.   These DO need to be readible and usually the quality is not too bad.  Still, I usually would pay a lower priced author to write these types of articles and I may even go the extra step of “spinning” the article.  The can produce a lot of unique articles (and hopefully good backlinks) without the cost.

In fact, I usually have the “Quantity Articles” linking back to the “Quality Articles”, among other things.  It is just good SEO and Social Media Practice.

cheers…matt