OK, I admit it!  I “stole” the name “Evil Middleman” from Rob Crowie.  I just like it, so I went with it!
So what makes a person a middle man and why are they evil?
First, they are not necessarily “evil”, but in product sourcing, they are a big mistake!
Middlemen are essentially online retailers claiming to be […]

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As I sit being tortured by my kids at California Adventure, I start to ponder the significance of the Disney brand name (and that fact that I own everything under the sun with this brand name on it, no matter what it is). The power of branding is extraordinary, but as beginning online marketers, some […]

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