I know this sounds strange, but one of my most powerful branding techniques originated (accidentally) from a 3 week drunken stupor in Europe while on a Contiki tour.  I never planned for this to happen, but a series of unusual events has led me to the online entrepreneur that I currently am today (and the […]

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As I sit being tortured by my kids at California Adventure, I start to ponder the significance of the Disney brand name (and that fact that I own everything under the sun with this brand name on it, no matter what it is). The power of branding is extraordinary, but as beginning online marketers, some […]

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