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Just Ask Matt - Answers

Do Link Exchanges Still Work?

QUESTION: (Gerald) I have a number of people asking me to exchange links. I have read that this is good, but can’t find anywhere how to do it. Any suggestions, or is there an article you have that would help me. Appreciate it.

Good question, Gerald, because we really don’t hear as much about link exchanges as we did in the past.  I think the big reason for it is it’s effectiveness (or lack thereof).  Search engine spiders are much smarter than they were 2 or 3 years agos.  And most will recognize a “link exchange” rather easily.

For those who don’t know what a link exchange is, it is when you approach another website (usually with similar content to yours) and ask them to place a nice, keyword-rich anchor text link back to your website.  In exchange, you will do the same for them.  Remember that an important part of SEO is backlinks (i.e., receiving links from other websites pointing back to you).  A few years ago, a lot of this “linking power” was represented by a Page Rank.  Getting high Page Rank websites to point back to you effectively will increase your own page rank.

Personally, I think Page Rank is a bit of a farce these days (at least the public one).  I do think the major search engines (like Google) have there own ranking system based on popularity, but it would not be public.  Still, getting links from “authority sites” with relevance (to your niche) is always key. 

Now getting back to the question…I think link exchanges (or “reciprocal linking”) is really not going to help or hurt you.  Any backlink (in most cases) usually will help you.  But if there is a reciprocal link, the spiders will usually recognize this and probably not give you proper popularity for it. 

Again, like everything SEO, this is speculation, but I know there has been a lot of abuse of link exchanges over the years (like link farms, paid text links, etc.) to draw a lot of attention to it.  I used to do it quite a bit.  I don’t really do it any more (unless I am quite friendly with the website and we exchange primarily for the traffic, not the SEO).  I think your efforts would be better suited to article writing/submission, press releases, even directory submissions. 

You can also consider n-way link exchanges.  For a 3-way link exchange example: Site A links to Site B, Site B links to Site C, and Site C links to Site A.  You can do this rather deeply, too.  But still, the search engine spiders are smart and may start recognizing the linking footprints.  The larger the “n”, the better off you are…but of course, this is a hell of a lot more work and requires some skillful coordination.

Personally, I have become somewhat of an a-hole about link exchange requests.  I don’t get as many as I used to, but when I do I usually ignore them. 

cheers…matt

P.S. If you want to know more about Getting Backlinks, check out SEOExciter.com.  (There are 10 free videos over there that shows you how!)

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Matthew BredelMy name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer. For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...

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Do Link Exchanges Still Work?

(Gerald) I have a number of people asking me to exchange links. I have read that this is good, but can’t find anywhere how to do it. Any suggestions, or is there an article you have that would help me. Appreciate it.
August 18th, 2010 . by Matthew Bredel . Tweet This!
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One of the most exciting things about starting something on the internet is the domain name.  It is really where you start and where your initial ideas can go rampant.  They are pretty darn cheap, too (only $7.49 with the GoDaddy Coupon).  So we are rather motivated to buy a domain the minute we get the idea (and that domain is available!).  Me personally, I have done it dozens of times.

But how many of these domains are actually be developed?  Sure, it seems like a great idea Sunday night to buy it, but by Monday it can be rather forgotten (at least for a week…maybe a month).

Been there, done that TONS of times.

But just because you purchased a domain and haven’t done anything with it doesn’t mean that you can’t monetize it either.  By default, companies like GoDaddy will “park” your unused domain.  And parking is good…as long as you are the one making money!

Here is how domain parking works…Instead of putting a website on your domain, a third-party company will do it for you.  They will then (litter) the page with advertising.  It kind of looks like a search engine result, in fact.  If someone happens to arrive on your unused website and clicks one of these links, there is advertising revenue to be made (just like Adsense).  You would then share the revenue with the company who sets it up.

Now with GoDaddy, they DO park your website by default, but they initially do not share the revenue with you.  They offer a “parking” package with a monthly fee to share this revenue.

What a bunch of BS!

Parking your website should be FREE and EASY. In today’s video, I use Sedo, a free parking service, to park one of my GoDaddy domain names (just because you bought it at GoDaddy doesn’t mean you cannot park it elsewhere!).  It takes me less than 5 minutes to set up, too.

Plus, with Sedo, you can open your domain name up for sale or bidding.  Again, not a bad idea if you bought the domain but don’t think you are going to develop it in the future.  I’ve personally sold an “unused” domain for about $1000 in the past.  I’ve also purchased some great domains from Sedo in the past, too.

My point is that if you currently have some domain names you are not using, you might as well park them and start making some money (you can add as many domains as you like to Sedo).  It is free to and easy to set up (as the video shows).  Plus, you just may find that one buyer is willing to pay you top dollar for it.

Start Parking Your Domains Now!

cheers…matt

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