SAVE YOUR MONEY! |
Don't Buy Another Money Making Product Until You Watch These FREE Videos! |
QUESTION: (Gerald) I have a number of people asking me to exchange links. I have read that this is good, but can’t find anywhere how to do it. Any suggestions, or is there an article you have that would help me. Appreciate it.
Good question, Gerald, because we really don’t hear as much about link exchanges as we did in the past. I think the big reason for it is it’s effectiveness (or lack thereof). Search engine spiders are much smarter than they were 2 or 3 years agos. And most will recognize a “link exchange” rather easily.
For those who don’t know what a link exchange is, it is when you approach another website (usually with similar content to yours) and ask them to place a nice, keyword-rich anchor text link back to your website. In exchange, you will do the same for them. Remember that an important part of SEO is backlinks (i.e., receiving links from other websites pointing back to you). A few years ago, a lot of this “linking power” was represented by a Page Rank. Getting high Page Rank websites to point back to you effectively will increase your own page rank.
Personally, I think Page Rank is a bit of a farce these days (at least the public one). I do think the major search engines (like Google) have there own ranking system based on popularity, but it would not be public. Still, getting links from “authority sites” with relevance (to your niche) is always key.
Now getting back to the question…I think link exchanges (or “reciprocal linking”) is really not going to help or hurt you. Any backlink (in most cases) usually will help you. But if there is a reciprocal link, the spiders will usually recognize this and probably not give you proper popularity for it.
Again, like everything SEO, this is speculation, but I know there has been a lot of abuse of link exchanges over the years (like link farms, paid text links, etc.) to draw a lot of attention to it. I used to do it quite a bit. I don’t really do it any more (unless I am quite friendly with the website and we exchange primarily for the traffic, not the SEO). I think your efforts would be better suited to article writing/submission, press releases, even directory submissions.
You can also consider n-way link exchanges. For a 3-way link exchange example: Site A links to Site B, Site B links to Site C, and Site C links to Site A. You can do this rather deeply, too. But still, the search engine spiders are smart and may start recognizing the linking footprints. The larger the “n”, the better off you are…but of course, this is a hell of a lot more work and requires some skillful coordination.
Personally, I have become somewhat of an a-hole about link exchange requests. I don’t get as many as I used to, but when I do I usually ignore them.
cheers…matt
P.S. If you want to know more about Getting Backlinks, check out SEOExciter.com. (There are 10 free videos over there that shows you how!)
More Questions & Answers...
My name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer.
For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...
Twitter: MatthewBredel
Yes, I am still in Capitola and today I have my daughter doing the video capture for me (help us all!). While away, I have been receiving a lot of email about both the Stompernet and Traffic Secrets offers and wanted to give everyone an update on the status on their orders and legitimacy of [...]
Is going to a wedding business or pleasure? I don’t know, but I do know that “working on the road” is becoming easier by minute these days with the plethora of free WiFi available practically everywhere. Today, I plan on doing some work via a free internet connection on the beach in Capitola, California. This [...]
No, AT&T itself does not do much for me. In fact, it is their inefficiencies and lack of communication from places like their website and AT&T stores that sparked this thought. Marketing is really about solving problems. Identifying a problem and solving it, especially on the internet, is a very simple thing to do. In [...]
With all of the buzz surrounding the Wealthy Affiliate program, it is almost impossible not to be drawn to it, or at least want to learn a little more about what it has to offer. Online reviews reveal a near-perfect IM educational program complete with an online community and free web creation and hosting. Can [...]
Selling something online is one of the easiest ways there is that you can make money. People love the convenience of shopping on the internet and there’s a global customer base available so unlike opening a store in your local area it’s really not difficult to get some of the action. You need to [...]
I suppose the more important question is: Does it really matter? Since the inception of the rel=”nofollow” attribute of the <A> tag for hyperlinking, SEO has become easier because it became more controllable. As a web developer, we focused a lot of time to create Page Rank and because of that, we were very protective [...]
At Inside the Internet Marketing Mind we get all sorts of visitors from all over the world here who want help finding real online money making opportunities. Whether you’re a Canadian (like me) who’s looking for information on Canadian online home based business opportunities or someone from Australia on the hunt for a product review [...]
You are tired of your boss. You miss your kids. You hate rush hour traffic. You want to have the freedom that your 9-5-office-job simply doesn’t offer. You are ready to make your move to the world of home based business opportunities.
Yes, it can be scary to take the plunge, but educating yourself and [...]
Working at home (as well as working in an office, cubicle or behind any desk) all pose the same problem to all of us: bad backs, bad posture, and a crooked neck. Being an internet marketer, I find myself behind a desk and a computer over 8 hours per day and because of that, the [...]
I have actually had this nightmare before as an internet marketer!
You know, the one where launch day comes and you think everything is all set and then just before the gates open, something major has gone wrong!
I’ve been doing my best to promote the new Stomping the Search Engines 2.0 (because I’ve seen it and [...]