Matthew Bredel
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Inside the Internet Marketing Mind

Just Ask Matt - Answers

Article Marketing: Quality Vs Quantity

QUESTION: (Anonymous) How do you differentiate a quality article from a quantity article?

This is an interesting question because how do you define a “good quality” article and why would you strive to create a bad one?

When I think of “Quality Article”, I am referring to an article that its purpose is to entice readers, create followers, and provide the reader unbelievable content.  I usually personally write these articles or I may pay a well-established (usually pricey) writer to do it for me.  These types of articles I usually put on my own websites as well as places where my name and my authority may be recognized (like eZineArticles, Twitter, Facebook, etc.).

Now the “Quantity Article” is usually done for the sole purpose of creating backlinks.   These DO need to be readible and usually the quality is not too bad.  Still, I usually would pay a lower priced author to write these types of articles and I may even go the extra step of “spinning” the article.  The can produce a lot of unique articles (and hopefully good backlinks) without the cost.

In fact, I usually have the “Quantity Articles” linking back to the “Quality Articles”, among other things.  It is just good SEO and Social Media Practice.

cheers…matt

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Who is Behind Marketing Mind?

Matthew BredelMy name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer. For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...

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GURU STUFF
Interviews, Guest Posts & More

Exposing the FTC Regulations on Endorsements and Testimonials

Over the past month, I have felt a lot of rumblings throughout the internet due to the lasted FTC rulings on Testimonials and Endorsements. This IS going to change the way we market online, but who really understands this? Here, I sit down with expert internet law attorney Linda Goodman (from TheGoodmanLawFirm.com) to help me understand the fate of my own websites and its affect on this internet marketing world.

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GEEK CORNER
HTML, PHP, MySQL
& Other Geeky Stuff

Mal/ObfJS-H Wordpress Hacked

Beware! Wordpress hackers are on the loose and it seems that you may be vulnerable. The Mal/ObfJS-H trojan is appearing on lots of Wordpress blogs and most people don’t know why or what to do. It’s not difficult to find or fix, as long as you know where to look…

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You are Browsing the September 2007 Archive:

P*ssed-Off About Online Marketing

(We will return to the Frustrated Affiliate Marketer next week)
I want to digress here for a second to write about something that has been gnawing at me for the last couple of weeks.  I don’t know if it is the season or the weather or perhaps a full moon, but I have been reading a [...]


Your First Affiliate Sale: The Frustrated Affiliate Marketer (Part VI)

(Continuing from The Frustrated Affiliate Marketer Part V: Your First Blog)
Your blog is now up and running!  You’ve tested your affiliate links.  And you’ve gotten your Google Pay-Per-Click Ads all set up.  At first, you are a little bit disappointed still on how few clicks you are getting.  Your Click Through Rate (CTR) is rather [...]


The Frustrated Affiliate Marketer (Part V): Your First Blog

(Continuing from The Frustrated Affiliate Marketer Part IV)
You recently created your first blog. There is a sense of accomplishment here because it looks pretty darn good. It took a little bit of trial and error to get those affiliate links right and the integration of Adsense required a little bit of research, but [...]


The Frustrated Affiliate Marketer (Part IV)

(Continuing from The Frustrated Affiliate Marketer Part III)
A Landing Page! You come to the conclusion that you need a landing page at this point. You have been spending some time online looking at what others have been marketing (and making money on). In fact, you have spent close to 2 weeks just [...]


Are Internet Marketing Conferences Worth It?

(A quick digression from the Frustrated Affiliate Marketer)
So here I am, sitting in San Diego Airport waiting for my delayed flight on Delta to finally arrive (I really do not like Delta, but they are only one of two that goes directly to Atlanta).  Thanks goodness for Free Wi-Fi at San Diego Airport.  I am [...]


The Frustrated Affiliate Marketer (Part III)

Continuing from The Frustrated Affiliate Marketer Part II… 
You are now convinced of a few things at this point:
1)  Affiliate marketing is NOT the easy $500/day that everyone advertises
2) ”Google Cash Methods” of affiliate marketing really does not seem to work.
3)  Still, the CONCEPT of affiliate marketing makes a whole lot of sense and you start to [...]


The Frustrated Affiliate Marketer (Part II)

Continuing from The Frustrated Affiliate Marketer Part I…
So they are now in the hole about $77 on Google Adwords with nothing to show for it. They spend a little bit of time asking questions on the forums and possibly even go out and buy another book or two. They come to the conclusion [...]


The Frustrated Affiliate Marketer (Part I)

A common story:
A person goes and buys an eBook about affiliate marketing. They create a blog, a website (or even try to do a bit of direct affiliate marketing…known as “Google Cash” methodology) and then create some Google Adwords campaigns.  They bid, let’s say $0.10 per click and wait for the money to roll in!
They [...]