What is GoogleBombing and why is it freaking out internet marketers.
In the past, I have written about the importance of off-page Search Engine Optimization and the role of anchor text.  In review, anchor text is the highlighted text that can be clicked to direct you to a new webpage.  For example,  I can link to my main […]

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Google Adwords and Yahoo Marketing Solutions are effective Pay-Per-Click programs to promote your business, but what about the others?
As I have said in the past, pay-per-click programs like Google Adwords, and now, Yahoo Marketing Solutions (also known as Overture) are extremely effective ways of advertising on the world wide web.  Still, these two programs face […]

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Adwords, Adwords everywhere, but what about the others?
We read so many forums, blogs and eBooks surrounding Google Adwords these days.  Sure, it is the biggest and perhaps the most effective online form of advertising currently available, but this does not mean that it is the ONLY pay-per-click program available.
Anyone who is embarking into the world […]

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