Matthew Bredel
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Inside the Internet Marketing Mind

Just Ask Matt - Answers

Article Marketing: Quality Vs Quantity

QUESTION: (Anonymous) How do you differentiate a quality article from a quantity article?

This is an interesting question because how do you define a “good quality” article and why would you strive to create a bad one?

When I think of “Quality Article”, I am referring to an article that its purpose is to entice readers, create followers, and provide the reader unbelievable content.  I usually personally write these articles or I may pay a well-established (usually pricey) writer to do it for me.  These types of articles I usually put on my own websites as well as places where my name and my authority may be recognized (like eZineArticles, Twitter, Facebook, etc.).

Now the “Quantity Article” is usually done for the sole purpose of creating backlinks.   These DO need to be readible and usually the quality is not too bad.  Still, I usually would pay a lower priced author to write these types of articles and I may even go the extra step of “spinning” the article.  The can produce a lot of unique articles (and hopefully good backlinks) without the cost.

In fact, I usually have the “Quantity Articles” linking back to the “Quality Articles”, among other things.  It is just good SEO and Social Media Practice.

cheers…matt

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Who is Behind Marketing Mind?

Matthew BredelMy name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer. For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...

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GURU STUFF
Interviews, Guest Posts & More

Exposing the FTC Regulations on Endorsements and Testimonials

Over the past month, I have felt a lot of rumblings throughout the internet due to the lasted FTC rulings on Testimonials and Endorsements. This IS going to change the way we market online, but who really understands this? Here, I sit down with expert internet law attorney Linda Goodman (from TheGoodmanLawFirm.com) to help me understand the fate of my own websites and its affect on this internet marketing world.

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GEEK CORNER
HTML, PHP, MySQL
& Other Geeky Stuff

Mal/ObfJS-H Wordpress Hacked

Beware! Wordpress hackers are on the loose and it seems that you may be vulnerable. The Mal/ObfJS-H trojan is appearing on lots of Wordpress blogs and most people don’t know why or what to do. It’s not difficult to find or fix, as long as you know where to look…

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You are Browsing the February 2007 Archive:

Gettin’ Google Slapped Silly!

Yes, Google Slap 3 has come and gone and with it, a whole lot of very disgruntled Adwords users.  One day you are doing great, your CTR is > 5%, you are making money and then all of a sudden you return to your Adwords campaign to find that your killer keywords are now requiring [...]


You Might Be an SEO If…

A little bit of humor for the day!
I was snooping around the blogs this morning and came across this one that really cracked me up!  Personally, I am not a big Jeff Foxworthy fan (primarily because I don’t think red neck jokes are that funny), but his branded “You Might Be a…”  concept can be [...]


Why You Will Fail at Online Business

I just got back from a week of attending money making conferences, networking and taking part in mastermind groups. During this time, I was lucky enough to meet some of the most successful online marketers of our time (like John Reese and Brad Fallon) while also meeting with a variety of struggling wannabe online entrepreneurs. [...]


The GoogleBomb and Anchor Text

What is GoogleBombing and why is it freaking out internet marketers.
In the past, I have written about the importance of off-page Search Engine Optimization and the role of anchor text.  In review, anchor text is the highlighted text that can be clicked to direct you to a new webpage.  For example,  I can link to my main [...]


The OTHER Pay-Per-Click Programs

Google Adwords and Yahoo Marketing Solutions are effective Pay-Per-Click programs to promote your business, but what about the others?
As I have said in the past, pay-per-click programs like Google Adwords, and now, Yahoo Marketing Solutions (also known as Overture) are extremely effective ways of advertising on the world wide web.  Still, these two programs face [...]


Yahoo Marketing Solutions: Google Adwords Lite

Adwords, Adwords everywhere, but what about the others?
We read so many forums, blogs and eBooks surrounding Google Adwords these days.  Sure, it is the biggest and perhaps the most effective online form of advertising currently available, but this does not mean that it is the ONLY pay-per-click program available.
Anyone who is embarking into the world [...]


PPC Introduction: Google Adwords Overview

At the beginning of any online venture, Pay-Per-Click services (PPCs) is almost essential to build traffic, test advertising, and evaluate product interest.  But why do they seem so complicated?
As I read through bunches of eBook, forums, blogs and articles about online marketing, I see a large trend to focus of the Pay-Per-Click service Google Adwords.  [...]