SAVE YOUR MONEY! |
Don't Buy Another Money Making Product Until You Watch These FREE Videos! |
QUESTION: (Gerald) I have a number of people asking me to exchange links. I have read that this is good, but can’t find anywhere how to do it. Any suggestions, or is there an article you have that would help me. Appreciate it.
Good question, Gerald, because we really don’t hear as much about link exchanges as we did in the past. I think the big reason for it is it’s effectiveness (or lack thereof). Search engine spiders are much smarter than they were 2 or 3 years agos. And most will recognize a “link exchange” rather easily.
For those who don’t know what a link exchange is, it is when you approach another website (usually with similar content to yours) and ask them to place a nice, keyword-rich anchor text link back to your website. In exchange, you will do the same for them. Remember that an important part of SEO is backlinks (i.e., receiving links from other websites pointing back to you). A few years ago, a lot of this “linking power” was represented by a Page Rank. Getting high Page Rank websites to point back to you effectively will increase your own page rank.
Personally, I think Page Rank is a bit of a farce these days (at least the public one). I do think the major search engines (like Google) have there own ranking system based on popularity, but it would not be public. Still, getting links from “authority sites” with relevance (to your niche) is always key.
Now getting back to the question…I think link exchanges (or “reciprocal linking”) is really not going to help or hurt you. Any backlink (in most cases) usually will help you. But if there is a reciprocal link, the spiders will usually recognize this and probably not give you proper popularity for it.
Again, like everything SEO, this is speculation, but I know there has been a lot of abuse of link exchanges over the years (like link farms, paid text links, etc.) to draw a lot of attention to it. I used to do it quite a bit. I don’t really do it any more (unless I am quite friendly with the website and we exchange primarily for the traffic, not the SEO). I think your efforts would be better suited to article writing/submission, press releases, even directory submissions.
You can also consider n-way link exchanges. For a 3-way link exchange example: Site A links to Site B, Site B links to Site C, and Site C links to Site A. You can do this rather deeply, too. But still, the search engine spiders are smart and may start recognizing the linking footprints. The larger the “n”, the better off you are…but of course, this is a hell of a lot more work and requires some skillful coordination.
Personally, I have become somewhat of an a-hole about link exchange requests. I don’t get as many as I used to, but when I do I usually ignore them.
cheers…matt
P.S. If you want to know more about Getting Backlinks, check out SEOExciter.com. (There are 10 free videos over there that shows you how!)
More Questions & Answers...
My name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer.
For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...
Twitter: MatthewBredel
It’s day 1 here at PubCon 2009 in Las Vegas and so far, I been to 2 sessions, met a dozen people and downed 2 beers. Its a good start! Here’s my first report and a few “Video SEO” tips that I learned just an hour ago!
Using green screen effects are really cool when it comes to video! It can really make you stand out from the rest of the crowd. But how do you do it (and more importantly, will it cost me a fortune?). You CAN do it yourself, and affordably, and I’ll show you how!
Teleseminars provide a cost effective method for providing quality communications to both affiliates and customers, which helps to keep your business competitive.
MP4 (h.264) videos are the hottest and one of the most robust video file formats being used today. YouTube uses it for High Quality and High Definition videos and new Adobe Flash players can process them. Unfortunately, within the MP4 h.264 file is Quicktime Indexing information, and if it is in the wrong spot, you may have some streaming problems. The fix is simple, though. Read on…
A few days ago, I posted a video about adding closed captions to your YouTube video. I also made the claim that this will help with SEO. It made sense and I read a few blogs that implied this, too, but I was not convinced. So I did a test…
Adding closed captioning and subtitles to your YouTube videos is a great way to add contextual content that can be indexed to your videos. The toughest part is getting the video transcription in the correct Subviewer (.sub) format. YouTube will be the first to tell you if the formating is not correct!
If you get the error message: “unable to save closed caption track” while uploading a closed caption video transcription to your YouTube video, you are probably uploading things a bit too fast.
I’ve been waiting for this for some time now! My biggest complaint about video is that the content within video is not spiderable (if that is even a word?). Still, I continued to make videos and I focused what little SEO power that I had on the videos (titles, descriptions, tags). Let me introduce you to YouTube Closed Captioning and true SEO Video bliss!
A lot of people who want to make money online are avoiding video marketing like the plague. Some people are making a heckuva lot of money with YouTube videos but others are a bit camera shy so aren’t willing to try.
Do you have to get behind a camera to make money with YouTube videos?
Not [...]
Have you been searching for a way to make your business stand out among the competition? Of course you have! That’s what Internet marketing is all about. However, it can be a huge challenge to find that tool or technique that can give your business the attention it needs to grow and achieve the sales [...]