My name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer.
For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...
What’s happening next week in internet marketing and are you ready for it?
What’s happening next week? Anything could happen. You could hit spot one in the SERPS for the hottest keyword in your niche. You could disappear off page one (wince). You could face a new competitor that takes money right out of your pocket, or you could dominate the search engines and rake in some serious cash.
A lot of people have their own proven formula that works for them in terms of getting indexed in search engines fast and getting great rankings for desired keywords. Some follow a golden rule and others just ‘wing it’. If you’re winging it, you’re probably not going to make as much money as someone with a strategy. So, what’s your strategy? Not many successful online entrepreneurs are willing to share their secrets — at least not for free, anyway.
In terms of making sure you’re ready for whatever the wind blows your way, you want to make sure you don’t fall victim to old methods that no longer work for search engine optimization. You want to “future proof” your site so that if the algorithms change, you’re not going to disappear off the face of the information highway. If you do your part with SEO, keyword research, high quality content, and follow a multi-faceted marketing strategy, you’re probably going to be fine. This doesn’t mean you’ll hang onto spot 1 on Google and Bing for the top ranking keyword in your niche forever, but if your site is found to relate to your topic and you have plenty of inbound and outbound links from sites with a good reputation, you’re going to be in a pretty solid position.
The key is to continuously work on your marketing efforts, do plenty of keyword research, and to never EVER be complacent.
SEO is not evergreen so it’s important that you continually work to build your online brand, get links pointing to your site, and interact with your target audience (i.e: email marketing, social marketing, etc.) . What else can you do?
Here are three tips:
1. Keyword research. Tools like Market Samurai are increasingly popular because people want to have an inside scoop on keywords, competition, and trends in their niche.
2. Check your stats. Know where your traffic is coming from. Know what keywords you’re ranking for, and strive to expand your reach.
3. Research your niche. Continuously stay in the loop in your niche. Understand what your competition is up to and be aware of ‘the next big thing’ in your niche way before it hits the streets!
The information you need to get or to stay successful is definitely at your fingertips and all you need to do is find tools and techniques for gathering business intelligence and using it to your advantage.
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Great post Matthew. I couldn’t agree more. In my particular industry, we come across hundreds of partners every year who don’t plan ahead in their SEO efforts, keep their sites updated, build links and overall build their brand within their community. They wake up one day and it’s all gone and they don’t know what to do. It’s so important to develop a strategy and stick to it, refine it and always work on it. Great post.
September 9th, 2009 at 10:15 pm
Thanks Jamie, for your comment. You’re quite right. Too many people think SEO is a project with an end date once they start to see traffic or gain top spot for their desired keywords.
This isn’t Matthew but I actually wrote the post as I contribute here once a week.
Have a great day,
Dana
September 10th, 2009 at 5:47 am