I know it seems counter-intuitive, but becoming friends with your direct competitors is one of the BEST things you can do to GROW your website. Ryan Moran (from RyansReview.com) and I hang out once a year as friends, mastermind partners, and of course, competitors.
It might not make tons of sense and I would not have believed it unless I experienced it myself. When I first created TheWebReviewer.com back in 2006, there was a rival review website called RyansReview (from Ryan Moran). At that time, I was watching it quite closely and we were fighting very heavily for both PPC space and SEO space. After about 5 months, we were both confronted with a common dilema and I chose to take the step of emailing Ryan directly.
That was one of the best business decisions of my online career.
I was always so preoccupied about “giving him too many secrets”, but we learned over time that the more we shared, the more BOTH of our websites grew. Now I don’t share EVERYTHING with him (I do save a few hidden gems to myself), but for most new strategies and tests we are performing, we usually share the results with one another.
There are two major points about this:
1) The Internet is Huge - Competition is only as strong as the demand. There is so much demand on the internet that even by collaborating with “the enemy”, you will rarely find a shift in success.
2) Your Direct Competition Knows Your Problems the Best - Just remember that every niche is different in one form or another which causes unique problems. With two solving the problems together, these concerns go away twice as fast. Also, successes occur twice as fast, too.
And remember, especially online, that most people are doing multiple things. Here we are competitors, but we are partners now on many other ventures.
What should you do? Find your competitors and extend an olive branch. You don’t have to be their best friend or share all of your secrets, but just having them close by can only make your business go faster and more smoothly.
cheers…matt
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My name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer.
For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...
