My name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer.
For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...
If you’re someone who is marketing online, regardless of ‘what’ you’re marketing, keyword research is important.
If you’re someone who is marketing online, regardless of ‘what’ you’re marketing, keyword research is important. Here are 5 reasons why you should do keyword research. But once you’ve done it, what should you do with your findings?
Keyword Strategies
Some internet marketers have a methodical way of optimizing their websites, blogs, and off-page articles. They plan their keywords and insert them in key places and at a specific density. They might go for the long tail and look for several laterally-related (LSI) keywords to pepper throughout their text as well. But, at times some of these marketers find that they run into problems with conversion rates because they place a higher level of importance on density and keyword placement than solid copy that converts readers into customers. It can be a slippery slope!
Some internet marketers don’t go for a specific density but do their best to ensure that their article looks good to search engines as well as to potential customers. My own strategy, unless I’m following a specific project brief, is to first write a high-quality piece of content and look at it first with the eyes of a potential buyer and then look again but keeping in mind what search engines might be looking for such as:
-Keywords in the title (either a primary keyword or at least one related)
-Relevant words and phrases in the beginning of the article
-Subheadings with related keywords (these help the search engines see relevancy and make the content scannable to online readers (who have a very short attention span)
-A keyword or related word in each paragraph
-A keywords toward the end of the article
-Sometimes, I’ll also include a self-serving link, anchored by a keyword as well.
Keyword Strategies - Research, Quality and Quantity
Whether you have a firm belief that you need to follow a specific strategy for your SEO or not, research can definitely help you decide which words could get you the type of traffic that is likely to convert. There are tools that can help you such as free keyword research tools you’ll find online as well as paid tools you can purchase as well. If you want to learn more about tools to help you research your keywords, Matthew has reviewed free keyword tools as well as premium tools such as Market Samurai on TheWebReviewer.
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Get the right keyword for your posts could actually help make your website top the search engine result pages. These days, many different kinds of Keyword Research Tools can help people choose the right keyword that point to their online business.
August 10th, 2009 at 6:51 am
There has been a lot of talk recently about how good SEO can improve your sites ranking, but I think that having a well coded layout is just as important. Your site should still make sense to people that have CSS and/or images disabled, and to achieve this the structure of your HTMl should be such that a plain html page can still be read and understood. This also makes it accessible to screen readers for partially sighted or blind people.
August 10th, 2009 at 6:52 am
Nice Post. It’s obvious that you’ve put some work onto the writing.
I’d love to learn more about the topic of using key words in the right way to increase traffic. Looking forwards for your new posts.
August 10th, 2009 at 6:54 am
General keywords are really hard to rank for lately, I’ve found using longtail keywords are easier to rank for.
December 18th, 2009 at 9:10 pm