My name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer.
For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...
The Frustrated Affiliate Marketer (Part IX)
(Continuing from Burning Money On PPC’s Effectively: The Frustrated Affiliate Marketer Part VIII)
You are pretty proud of yourself at this point because of the research you have done. And you have chosen to apply it by pruning your Adwords account. Basically, you have deleted or severely lowered the [...]
The Frustrated Affiliate Marketer (Part IX)
(Continuing from Burning Money On PPC’s Effectively: The Frustrated Affiliate Marketer Part VIII)
You are pretty proud of yourself at this point because of the research you have done. And you have chosen to apply it by pruning your Adwords account. Basically, you have deleted or severely lowered the bids of your under-performing keywords and are now highlighting your “money making” keywords by separating them into their own Ad Groups and expanding them by adding keyword modifiers.
But frustration settles in yet again. After the pruning process, your clicks go from about 400 per week to approximately 100 (costing about $22). On a good note, you have made 2 sales for $32! You have made your first official profit.
Now what?
You have spent weeks on building this website for a measly $10 per week profit? Your mind starts to ponder this again and the answer is simple:
YOU NEED MORE TRAFFIC FOR THESE KEYWORDS!
Your first inclination is to spend more on your pay-per-click ads. But after second thought, you realize that you are close to losing even more profit margin if you raise the bid even further. You need to get more traffic, FREE traffic from something that will correlate to these keywords.
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Is this the perfect lead in to Search Engine Optimization (SEO) or what? We really answer our own question here:
Where do we get free, targeted, quality traffic?
Simple, the search engine organic results. These are those results that appear in the main body of search engine results. These results are not paid for and they are correlated to the search terms. Could we ask for anything more?
But of course, there is a bigger question: HOW to do appear in these free search listings? The is the golden question and the answer is quite vague. And yes, these listings are “free”, in Google’s point of view, but people pay hundreds if not thousands of days finding ways to get into these top spots. How do you do it? Search engine optimization is the solution. This is the method of positioning your website in the best way possible to be noticed, respected and indexed by the search engines for keywords that are relevant to your genre (or more specific, keywords that make you money!)
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There is obviously a lot to know about this. I think you made some good points in Features also.
March 25th, 2009 at 5:56 pm
Maybe you should edit the webpage title
Pruning Your Adwords Campaign to something more better for your subject you make. I liked the post even sononetheless.
October 30th, 2010 at 2:47 am