I’ve been saying for years that finding a good $10 domain name is all that is needed. “Why pay a premium when so many good domains are still available?”. Well, I went against my own logic, but with good reason. Let me explain…
As I’m still glossing over my week in the mountains, my initiatives to be proactive with my businesses (rather than my websites) have been overflowing.
This week, I have spent over $2000 on two domain names.
Hmmm…I’ll be honest: I never thought that I would ever pay for a premium domain name and here I have done it twice (one for $700 and another for $1300). I’m always preaching that there are still TONS of great domains for the $10 you can buy them for at places like GoDaddy, but here I broke my own rule (twice).
What a hypocrite!
Enough of my self-criticism. These were business decisions, and ones that I have been very happy with, too.
In both of these cases, I had specific reasons and needs for these domain names:
1) I currently owned a .net version that was generating traffic and I was discovering that a percentage my of visitors were visiting the .com version. Luckily, the person I bought this one from was not smart enough to redirect the page (with an affiliate link) or even park the domain properly to make some money on my traffic. I never expected this site to do much, either. The original purchase of a .net was an after-thought at the beginning.
2) In the second case, the name was PERFECT to what I wanted the site to be. No other name would work as well as this name. The domain name was not too long, it was a .com and there are no hypens or other funky characters to confuse people. In this case, it was all or nothing (and for less than $1000, all seemed rather acceptable).
Well, now it seems reasonable. I spent a little bit of time trying to succumb to the fact that I am paying over $1000 for a domain that is originally worth $10.
But it is mine. This is MY asset. There is only one of them out there and I will probably always own it.
It was some John Reese literature that convinced me to do this, actually. He owns two of the most desirable URL’s out there (income.com and opportunity.com), which he paid a whole hell of a lot of money for. If John felt the domain name was this important of an investment, then paying a simple $1k should be fine, especially if it IS the one that I want.
I don’t want to tell people to go out and buy expensive domains right now (especially if you are brand-new). In both of these cases, it was the right thing at the right time. In both of these cases, I know the ROI (return on investment) would be high. No other domain could fill this need.
Keep this in mind, though, when you go out and buy your domain: This IS an investment. Plenty of great domains still exist for $10 per year, but sometimes those just aren’t enough.
cheers…matt
P.S. Just an FYI, I purchased one off of Sedo (they do domain parking, buying and selling). I usually park my domains with Sedo, but in this case, I used them to buy a domain.
For the other domain, I found it at Sitepoint.com and did the purchase using Escrow.com.
P.P.S. I am also in negotiation for another $1k+ domain from Sedo, too. I promise, this is IT for now!
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My name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer.
For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...

Good job. There are a lot of benefits to buying a premium name that people might now see when considering this sort of purchase. btw, What did you get ?
July 21st, 2009 at 8:44 pm
Matt,
I get this newsletter notification via email and you should know that it comes through without any subject line and the body type is very small - need to go to your blog to read it. I’m using Firefox if that helps. Thought you might like some feedback.
Cheers,
Mark
July 22nd, 2009 at 11:22 am
Hey Mark,
Funny you mentioned that, I saw the same thing, too. I thought it was just me…A few days ago I “merged” my Google Account with my Feedburner account which happened to create this subscription emails. I assume that you are getting the email because you subscribed to my RSS feed for TheWebReviewer. I did find out how to change both the title (should now write my latest post) and the email that it sends from (it was sending my personal email…no bueno!).
I did this here:
1. go to your page at feedburner.google.com
2. Click on Publicize
3. Select “Email Subscriptions”
3. Choose the option “Communications preferences”
Here, I was able to change the title, my email address, add a logo and make a few other RSS feed to email changes.
Kind of cool!
And if these emails start to annoy you, remember that there is an opt-out link at the bottom of any email.
Thanks for pointing this out…I learned something today!…cheers…matt
July 22nd, 2009 at 11:51 am
saw your recent post about web domains, reminded me to check one out that i’ve had my eye on for years but never has been used. says the following on registration:
Record expires on 10-Jun-2010.
Record created on 10-Jun-1998.
Does that mean that if i sit around until june 10 next year, i’d be able to buy it, assuming this person will let it expire? or is there more to it?
thanks man,
jg
July 28th, 2009 at 7:01 am
Hey JG,
About your question, it really is not simple. For a domain like this (that is over 12 years old), it will be hot. But I very much doubt the owner is going to let this one slip. He probably just purchased 10 years in advanced (and most domains now have a auto-renew). If it DID slip through the cracks, you can backorder it, but again that doesn’t guarantee much, especially if others are looking at it. Most likely it will go to auction (but still, it takes about 90 days after expiration to even classify it as “dropped”). Once it does drop (or about to drop), the domain is usually advertised to domain brokers (so if it is really cool, people will know about it).
I’m always looking and monitoring for certain dropped domains, but for every 10 that I look at, 9 seem to go nowhere. What I recommend is to go to (like) GoDaddy under domains and start monitoring this domain (it is free and GoDaddy will email when its status has changed). That is what I do.
Hope this isn’t too discouraging, but there is still hope…just keep an eye on it for now!
cheers…matt
July 28th, 2009 at 7:02 am