Just Ask Matt - Answers

Do Link Exchanges Still Work?

QUESTION: (Gerald) I have a number of people asking me to exchange links. I have read that this is good, but can’t find anywhere how to do it. Any suggestions, or is there an article you have that would help me. Appreciate it.

Good question, Gerald, because we really don’t hear as much about link exchanges as we did in the past.  I think the big reason for it is it’s effectiveness (or lack thereof).  Search engine spiders are much smarter than they were 2 or 3 years agos.  And most will recognize a “link exchange” rather easily.

For those who don’t know what a link exchange is, it is when you approach another website (usually with similar content to yours) and ask them to place a nice, keyword-rich anchor text link back to your website.  In exchange, you will do the same for them.  Remember that an important part of SEO is backlinks (i.e., receiving links from other websites pointing back to you).  A few years ago, a lot of this “linking power” was represented by a Page Rank.  Getting high Page Rank websites to point back to you effectively will increase your own page rank.

Personally, I think Page Rank is a bit of a farce these days (at least the public one).  I do think the major search engines (like Google) have there own ranking system based on popularity, but it would not be public.  Still, getting links from “authority sites” with relevance (to your niche) is always key. 

Now getting back to the question…I think link exchanges (or “reciprocal linking”) is really not going to help or hurt you.  Any backlink (in most cases) usually will help you.  But if there is a reciprocal link, the spiders will usually recognize this and probably not give you proper popularity for it. 

Again, like everything SEO, this is speculation, but I know there has been a lot of abuse of link exchanges over the years (like link farms, paid text links, etc.) to draw a lot of attention to it.  I used to do it quite a bit.  I don’t really do it any more (unless I am quite friendly with the website and we exchange primarily for the traffic, not the SEO).  I think your efforts would be better suited to article writing/submission, press releases, even directory submissions. 

You can also consider n-way link exchanges.  For a 3-way link exchange example: Site A links to Site B, Site B links to Site C, and Site C links to Site A.  You can do this rather deeply, too.  But still, the search engine spiders are smart and may start recognizing the linking footprints.  The larger the “n”, the better off you are…but of course, this is a hell of a lot more work and requires some skillful coordination.

Personally, I have become somewhat of an a-hole about link exchange requests.  I don’t get as many as I used to, but when I do I usually ignore them. 

cheers…matt

P.S. If you want to know more about Getting Backlinks, check out SEOExciter.com.  (There are 10 free videos over there that shows you how!)

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Matthew BredelMy name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer. For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...

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“No Reception” - Ah! Are you kidding me? I might as well been living on the moon. I never really realized how dependent I have become of an internet connection in my life until this latest trip to the mountains. It was tough at first, but taught me some incredible lessons about running a business.

Well, last week I was able to experience my own “4-Hour Work Week” (like the Tim Ferriss book) and I have to admit it was both a up-and-down experience.

The family and I went up to the mountains (Sierra Nevada’s…a place called Pinecrest…I’ve been going since I was about 5 years old…mind you, then it was a 2.5 hour drive from the Bay Area, now it is 10 hours from San Diego…Thank God for portable DVD players and Nintendo DS for the kids!!!).

I’ve always loved going up there EXCEPT for the fact that they are still (technologically) living in the stone age.  No cell coverage.  No fast internet connections.  In fact, all I had was a dial-up modem and a long distance (and expensive) phone number to call.

The closest internet cafe of any type of data coverage was about 40 minutes down the mountain.

This was roughing it!

And for the first three days, I was going through some serious internet withdrawal.

But then a mini-revelation occurred:  I DON’T need to be the center of my business to make this work!

(Actually, I’ve been following a lot of Michael Gerber stuff, from e-Myth, and he talks a lot about removing yourself from the core of your business…fascinating stuff!)

With the 30 minutes I had on a dial-up, I was essentially limited to my email (this is the first time I have ever clicked that “For Slower Connections, Click here” on Gmail!).

So instead of resolving my issues and problems myself, I just contacted those who knew how to do it and have them solve it for me.

It was liberating.

The next day, those problems are solved.  New ones occurred, but I would just email those out as well.

I know, this sounds idealistic (and it did cost me some money), but having things taken care of while I was fishing, hiking and drinking beer was awesome!

OK, I am still a newbie when it comes to the 4 hour work week, but tasting it made me realize that creating separation in my business is not only healthy, but is required to grow your business.  Last year, I could not have done this.  The right people were not in place to make these changes or fix these problems.

And to be honest, nothing was really “growing” or “developing” in my business at this time (which is a problem), but just being able to “maintain” my business remotely on 30 minutes per day was wonderful!

Next year, my goal for Pinecrest is to have my business GROW while I’m away, too.

cheers…matt

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2 Responses to “Being Tim Ferriss at 10,000 Feet”

  1. Hi, Matthew! Nice article! To work 4 hours in week… Actually I do not mind to work 4 hours every day. I like blogging and learning everything about Internet Marketing. But sometimes, you are right; business has to run without any effort. I hope I will have this possibility after 2 years blogging, but for now I do not have.

  2. Hey Irina,

    The great thing about blogging these days (and I did this before I left), was you can still put your posts on autopilot. (Scheduling blog posts). But of course, you lose your “conversational” aspect of it, but just for the time you are away. (You can warn your readers about that). Personally, 4 hours per week seems rather unrealistic to me, too, but getting down to, say 4 hours per day, would be a dream of many of us!

    cheers…matt

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