I don’t know about you, but if I see that stupid clip of Chris Crocker whining about Britney Spears one more time, I think I am going to pull my eyes out of their sockets. Personally, I think the clip is lame and I really do not know what all the interest in it is all about. That is my personal opinion, and frankly it does not matter, either.
The thing about this is how powerful this YouTube video actually is. I am not a YouTube watcher by any means, yet I know so much about this video. I have probably seen excerpts of it over a dozen times over the last few weeks and I am not even sure what they are in reference to.
As internet marketers, we work day and night and pay tons of money to simply be seen. We want people to know who we are and where to find us on the internet. And by working long and hard, we can slowly climb a mountain and here I am! According to alexa, 0.0011% of internet users (very roughly) have found my site! Yippee! YouTube, on the other hand has about a 14% share of internet users (and I can guarantee about 90% of these users have seen this Chris Crocker clip).
What is this saying? Simple: one good, popular VIRAL video clip on YouTube that took approximately 15 minutes to produce is 13,000 times more popular than the 20 months I have worked building my online businesses. Crazy, isn’t?
I also find it funny now that a handful of very successful internet marketers are trying to re-create their own “Chris Crocker” clip to try to market products. They understand the importance of this viral market and are now trying to leverage off of its short-termed viral effect.
But here is the golden question of the day: Can you make money off of this? I think Chris Crocker is going to make his quick pay-day, but is this a way to secure steady income? (Remember William Hung???) Probably not.
At the end of the day, my 0.0011% is probably going to make me more money, but this does not diminish the power of the viral video. One viral video right now could leverage a website quite a bit. The problem is: How to create a video that goes viral? And secondly, just because a video goes viral does not mean it will bring you any financial compensation…maybe just a lot of popularity.









