My name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer.
For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...
(Continuing from The Frustrated Affiliate Marketer Part VI: First Affiliate Sale)
The elation of our first sale is slowly beginning to fade away. The reality of the situation is starting to settle in: You still have not made any money yet. But from past experience you are beginning to learn how to take advantage your successes [...]
(Continuing from The Frustrated Affiliate Marketer Part VI: First Affiliate Sale)
The elation of our first sale is slowly beginning to fade away. The reality of the situation is starting to settle in: You still have not made any money yet. But from past experience you are beginning to learn how to take advantage your successes and failures. You sit back and start to ask yourself some very important questions:
- Why did THAT person buy from your link?
- WHERE did that person come from?
- What KEYWORD did they search for to find your web site?
- How am I going to find MORE people like that?
All of these questions you do not have any immediate answers for, but you do your research. The concept of website Analytics seems to be like a great place to start. From your experience using Google Adwords, you choose to use their free Google Analytics tools. Beyond Analytics, you find a free little website tracker called StatCounter that will also give you some real-time statistics of the visitors currently on your website. A month or so ago, the thought of understanding and installing Analytic and statistic code on your website or blog seemed way out of reach. But your trials installing Google Adsense makes setting this stuff up a breeze. 10 minutes later, you are now tracking your visitors (in real time) as well as gathering information about the keywords and terms they are searching for.
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I cannot stress the importance of gathering and analyzing statistics in internet marketing. This is the difference between getting a $16 sale and paying $40 for it or paying $8 for it. One costs you $24 and the other doubles your money. All of the questions above are things you NEED to understand about your website and your niche. A large amount of the traffic that you will pay for or receive to your website is going to be worthless. The goal here is to find the traffic (and keywords) that trigger sales and focus on those while reducing your costs and efforts on keywords that are worthless. Remember out of the $40 that we spent on Google Adwords to get that sale, only one $0.20 keyword resulted in a sale. Knowing what keyword that was is the key to internet success.
Mind you, there is more than just knowing one or two successful keywords. That one keyword that did result in a sale may have been a one time thing. But statistics do not lie. If enough data is collected, a pattern will start to emerge. Your “money making” keywords will begin to float to the top, while your under-performing keywords will sink fast. Even though we are paying $24 for a sale right now, we are also gathering valuable data for the future (and I promise that $24 is a bargain for the results that we will receive!).
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