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Changing the Font & Style of Your H1 Tags

QUESTION: (Rhonda) I am having problems changing the font size of my H1text. Is this very important? If so, how do I go about changing it?

Changing the text and/or style of an H1 tag is simple in CSS.  It does not affect anything other than how the visitor sees it though (i.e., if you use a large font, it means nothing more than a smaller font, in SEO terms or how Google sees it).

You can change the H1 tag locally or in the CSS definition file.

If you want to change all of the H1 tag settings in your entire website, you would do this in the CSS file:

h1 {
font-size: 24px;
}

You would use the h1 tag as you normally would:
<h1>This is my H1 tag</h1>

You can define a class in the CSS file which allows you to define your new style whenever you wish anywhere on the site:

.h1style {
font-size: 24px;
}

You would add this class to your h1 tag, when you wish it:

<h1 class=”h1style”>This is my H1 Tag</h1>

* Remember to add the “.” when defining it in the CSS to classify it as a class.

Finally, you can do it locally using a style attribute (without the CSS file):

<h1 style=”font-size:24px;”>This is my H1 Tag</h1>

All of the above do the exact same thing.  Their use is based on how often you use the style and how you want it defined (whether globally or locally).

Also, remember you can add other styles to the same definition (like color):

<h1 style=”font-size:24px; color:red;”>This is my H1 Tag that is Red and 24px high</h1>

I find that being able to change the styles of my text for header and other standard tags to be quite invaluable!  Knowing a little bit of CSS can go a long way.  Give this a try!

The easiest thing to try first is the local definition using the style attribute. If this is working for you, consider creating or editing your own CSS file!

Good luck!  cheers…matt


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Matthew Bredel begin_of_the_skype_highlighting     end_of_the_skype_highlightingMy name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer. For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...

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Anchor Text: This is SeO Important!

July 2nd, 2009 . by Matthew Bredel . Tweet This!
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Do you KNOW your linking? What I mean is for every link pointing to your site (or within your site), there is a crucial piece of keyword information that search engine bots look rather closer at! The funny thing is that most people completely ignore this fact. Paying a little attention to anchor text can increase your search engine traffic ten-fold. Learn more…

Part 8 of 10 of the SEOExciter Series, which you can watch all of them right now at  -> Top SEO Strategies.

So if there is just ONE SEO tip that I felt was the most important, this may be it.  This made SO MUCH difference when it came to getting ranked for the terms that *I* wanted to be ranked for.

This is the concept of the anchor text.

First…

“What is Anchor Text?”

Essentially, it is the clickable text on a web page that takes you to another web page.  Below are three examples of anchor text:

http://www.thewebreviewer.com

TheWebReviewer

Home Based Business Reviews

We identify these as hyperlinks (clickable objects on a website directing us somewhere) by (in most cases) the blue coloring and underline (You can change these styles if you wish, but by default, they are blue and underlined).  The anchor text, therefore, is the TEXT that clickable (in this case, http://www.thewebreviewer.com, TheWebReviewer, and Home Based Business Reviews, respectively).

All three serve the same purpose: they will take you to thewebreviewer.com if you click them.  But the anchor text and WHAT you write here is often overlooked, especially by people new to the internet.

As I have been talking about with off-page SEO, major search engines (like Google) measure your website’s popularity by who is linking to you.  But that is only part of it!  It is also taking note as to WHY that website is linking to you.

The anchor text is the most critical piece of information that a search engine has about your website or web page from an external source!

If your goal is to rank for a specific keyword in Google (which is the whole point of SEO), getting your “money keywords” into these anchor text positions is crucial!

In the example above, it may seem natural to write something like:

..For more information, visit TheWebReviewer.com…

In this case, we are telling the search engines that your site is highly correlated to the keyword “TheWebReviewer.com” (which is true), but are people really doing searches on this???

…For more information, visit Home Based Business Reviews…

In this case, we are telling the search engines that the keyword “Home Based Business Reviews” is most relevant (that is worth a LOT more to me in the search engines!)

…For more information, Click Here…

DON’T DO THIS!!  This is perhaps the worst thing you can do!  Do you really want to rank for the term “Click Here”?  And not only that, you won’t even rank for it since it is used SO much, that this term would actually be hyper-competitive in the search engines.

Few final tips on this:

1)  To define your anchor text in HTML, simply do the following:

<a href=”http://yourtargetsite.com“>Your Anchor Text Here</a>

2)  Sometimes you have no control over what anchor text a third-party website places on their website.  Don’t sweat it!  A backlink is still a backlink!  This DOES improve your over-all popularity, even if the anchor text is not optimized for you specific keyword.  In fact, having a few “un-optimized” anchor text backlinks looks more natural.

3)  Remember that anchor text is also very powerful WITHIN your own website.  Here, you do have control of ALL your anchor text, and therefore, think very carefully about EVERY link you create to yourself (and include your keywords here, too!)

cheers…matt

Don’t Forget to Watch All 10 Parts! (with full downloadable transcriptions) They are now available to watch for free!

Go to: SEO Tips and Getting High Search Engine Rankings

http://www.SEOExciter.com

*****************************

P.S.  Do you notice above how I use anchor text to link to the SEOExciter.com???

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2 Responses to “Anchor Text: This is SeO Important!”

  1. [...] anchor text is extremely important when it comes to SEO (search engine optimization).  This is the highlighted [...]

    Posted by: Making Anchor Text Work for SEO
    August 12th, 2010 at 12:38 pm

  2. [...] is about).  Here, you have the power to optimize these links any way you like.  So think “good anchor text” on all of your internal links.  And for God’s sake, do NOT use images to link to [...]

    Posted by: 7 On-Page SEO Musts
    September 14th, 2010 at 9:13 am

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