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Changing the Font & Style of Your H1 Tags

QUESTION: (Rhonda) I am having problems changing the font size of my H1text. Is this very important? If so, how do I go about changing it?

Changing the text and/or style of an H1 tag is simple in CSS.  It does not affect anything other than how the visitor sees it though (i.e., if you use a large font, it means nothing more than a smaller font, in SEO terms or how Google sees it).

You can change the H1 tag locally or in the CSS definition file.

If you want to change all of the H1 tag settings in your entire website, you would do this in the CSS file:

h1 {
font-size: 24px;
}

You would use the h1 tag as you normally would:
<h1>This is my H1 tag</h1>

You can define a class in the CSS file which allows you to define your new style whenever you wish anywhere on the site:

.h1style {
font-size: 24px;
}

You would add this class to your h1 tag, when you wish it:

<h1 class=”h1style”>This is my H1 Tag</h1>

* Remember to add the “.” when defining it in the CSS to classify it as a class.

Finally, you can do it locally using a style attribute (without the CSS file):

<h1 style=”font-size:24px;”>This is my H1 Tag</h1>

All of the above do the exact same thing.  Their use is based on how often you use the style and how you want it defined (whether globally or locally).

Also, remember you can add other styles to the same definition (like color):

<h1 style=”font-size:24px; color:red;”>This is my H1 Tag that is Red and 24px high</h1>

I find that being able to change the styles of my text for header and other standard tags to be quite invaluable!  Knowing a little bit of CSS can go a long way.  Give this a try!

The easiest thing to try first is the local definition using the style attribute. If this is working for you, consider creating or editing your own CSS file!

Good luck!  cheers…matt


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Matthew Bredel begin_of_the_skype_highlighting     end_of_the_skype_highlightingMy name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer. For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...

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Tips to Improve Your PPC Odds

June 23rd, 2009 . by Dana Prince . Tweet This!
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Those who start marketing with pay per click campaigns are taking a gamble. You’re paying a fee with the hopes that you’ll earn an affiliate commission or product sale. Here are some tips that can help you maximize your chances of keeping costs low and conversion high.

Those who start marketing with pay per click campaigns are taking a gamble. You have to know when to up the ante and you have to know when to fold those cards. You’re paying a fee with the hopes that you’ll earn an affiliate commission or product sale. Here are some tips that can help you maximize your chances of keeping costs low and conversion high.

Work on your PPC quality score

Google assigns a quality score based on many factors and working to keep your score high will keep your placement good and your minimum bids low. Google wants to maintain integrity of the program so they look at your ads, your conversion rates, your keyword relevancy and other factors in determining your score.

Long tail instead of short tail

Choose ad groups, optimize ads and SEOize your web copy for long tail keywords. This will get you a better quality score and will attract more targeted prospects than simply optimizing for short tail keywords.

Customize landing pages

A good way to customize your landing page is to ensure the keyword people are searching on is in the URL and on the page. A tool like SpeedPPC (reviewed by Matt Bredel here: SpeedPPC Review and discussed here: 7 Ways SpeedPPC Can Save You Time / Money) offers customized landing pages which adds keywords to the page and the URL. This helps not only the search engines see that you’ve got relevancy but helps your prospects feel like they’ve landed somewhere related to their keyword search and this can help you convert better.

Diversify and test

Look closely at your reporting to determine whether or not your ads are effective. Instead of just running one ppc ad campaign to see how things pan out, consider running multiple campaigns on various keywords and by utilizing varied ad strategies. Moving around a sentence or expanding to a longer tail keyword could make a huge difference and if you’re not dabbling with a few strategies, you could give up too soon (with too much money spent.)

Can you spend a lot of money on pay per click and earn nothing? Yes.

Could you hit the jackpot?  Yes!  Knowledge, tools, and sound advice can help you tip the scales in your favour!

Don't Buy Another Money Making Product Until You Watch These FREE Videos!

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One Response to “Tips to Improve Your PPC Odds”

  1. [...] post: Tips to Improve Your PPC Odds Tags: and-easily, bigger-search, longer-tail, make-your, multiple-campaigns, [...]

    Posted by: Tips to Improve Your PPC Odds - My Internet Marketing Blog
    June 23rd, 2009 at 10:14 pm

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