My name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer.
For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...
There are many visual aspects to on-page SEO like title, h1 tags, descriptions, and body content, but there are other factors that YOU have control over on your own website that are not so apparent. Some of these SEO tips are vital to good rankings!
Part 6 of 10 of the SEOExciter Series, which you can watch all of them right now at -> Getting Your Site to Rank on Page One of Google.
Today I want to focus on perhaps the simplest SEO strategies to increase your presence in the organic search listings.
These are some of the “Unseen On-Page SEO Factors”. Lately, though, we have focused on topics like the structure of the site, the meta tags and the content. Those are all really important factors, but there are a few cardinal sins and heavenly blessings associated with things YOU might not see, but the search engine spiders, like the Google-Bot WILL see.
The Image Link
YIKES! I admit it, I used to do this! It looked cool, too. You know what I am talking about (I hope!). If I put a cool image link like:
Looks GREAT, but where is the anchor text??? This is the inherent problem with banner ads (and why some people are willing to pay MORE for a text link rather than banner space). Sure, there is a time and place for banner ads and images, but one place it should NOT be is in ANY menu bar or internal link on your website.
Javascript and Javascript Links
Much like the image problem above, but worse! At least with the image, you are still sending some type of backlink to yourself. Realize that Search Engine bots cannot read Javascript. Therefore, if your website is using javascript to do linking, you are essentially giving the search engines nowhere to go. This was more common in early website design, but most website platforms do not use javascript for linking. Using “Flash” links is still debatable, but I would still avoid it.
Make sure that your “Page Source” (”View” -> “Page Source” in most browsers) shows all of your text links surrounded by the anchor tag:
<a href=”SITE”>Anchor Text</a>
If your links are surrounded by:
<script></script>i
Everything within t is being ignored by the search engines!
Note, though, that javascript CAN be embedded within an anchor tag, which is OK. It looks like this:
<a href=”SITE” onclick=”javascript:someaction();”>Anchor Text</a>
Alternative Text for Images
Speaking of images, we just said that images contain no text by default. That is partially true. In fact, there is an image parameter called ALT which you can define text if the image cannot be found. This text is fairly weak in the whole content scheme of things, but it is text that the search engines can read and will attribute to content. It would look like this:
<img src=”YOUR IMAGE” alt=”PUT GOOD TEXT HERE“>
Again, I would still avoid using images for links, but for the images that are found elsewhere, you might as well put a few good keywords in the ALT text. Also remember that Google has an image search engine, which would correlate this image with the text!
Training the Spiders
This really has nothing to do with images, text and backlinks. This is the simple concept of writing more content and updating your website and blog regularly. Remember that the search engines have limited resources in what it will “spider” every day. It cannot spider all websites equally (most websites never change, in fact). So the spiders are smart enough to know which websites change regularly and when they change.
Powerhouses like YouTube and Digg would be changing always (and the spiders visit big websites like this about just as much!…that is why content put on YouTube or Digg can be found in the search engines results pages so quickly!). But for us, we don’t change it that often. BUT, if we get into a routine of making changes once per week, it will start coming once per week. If we made changes once per day, it will visit once per day. Get what I am saying?
Continuously grow your website and blog and be consistant about it, too! (That is one reason blogs are so well loved by Google! )
cheers…matt
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Don’t Forget to Watch All 10 Parts! (with full downloadable transcriptions) They are now available to watch for free!
Go to: Ranking for Any Keyword on Google
http://www.SEOExciter.com
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Thanks for providing the very good tips about doing the on-page optimization.
June 16th, 2009 at 8:58 pm
this is extremely basic, but extremely good advice. I cannot merit this advice as the best I have ever heard because it is entry level advice, but it is so important. It is the first step on a long road.
This is not meant to discredit the other, this info is correct. I just stated this to led you know how important this step is.
search optimization
June 16th, 2009 at 9:59 pm
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June 17th, 2009 at 7:25 am
The stuff about writing often and consistently is quite logically and not really mind-blowing, but it is amazing how few really follow this advice, especially those getting started.
The other stuff about the javascript and images is very important and to some, may seem too technical. That is not an excuse for bad SEO. Even if you cannot write HTML, knowing just enough to recognize these major errors is just as important as the content itself.
cheers…matt
June 19th, 2009 at 12:20 pm
[...] onpage optimization? On-Page SEO is something I have talked a lot about in the past (for example at Training Google for your On-Page SEO) and at SEOExciter (where I offer free SEO Tips in 10 quick videos). But I think the point is [...]
September 14th, 2010 at 8:33 am