My name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer.
For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...
When I started back in 2006, Adsense marketing was alive and thriving. Techniques such as Adsense arbitrage and SERP Spamming was easy and highly automated. But that was then. Should you start your first online business in Adsense? Find out!
Question: “Matt, is Adsense Marketing a good way to start an online business?”
About Adsense…
Adsense marketing (or at least its simplistic strategies) is kind of “old school” and its effectiveness is not as strong today. Arbitrage techniques of bidding in smaller PPC companies to send traffic to your Adsense sites that would pay higher than the PPC are kind of obsolete. Yes, this still may work, but you will find that many of the smaller PPC’s are either no longer a bargain or the traffic is of such low quality that even Adsense won’t work.
Adsense revenue requires volume.
In the past, Adsense marketing was popular because it was easier to get lots of traffic through the organic search, too. It was essentially Adsense Spam. Create a whole lot of articles/web pages with keywords you want to rank for, splatter them all over the place and then generate backlinks to them. This was a very automated process with content scripts, syndication scripts, website generation scripts and backlink scripts (and the quality of the pages were essentially zero). Still, it was easy cash and most of it was generated on auto-pilot.
But it stressed the importance of volume.
Google has wised up to this over the years and you will notice that Google Adsense SPAM doesn’t really exist in the search engines anymore. (And this specific Google Adsense SPAM has resulted in many of the new rules associated with SEO today).
Volume sites DO still exist, but…
I have a friend who still makes 6 figures a year with Google Adsense alone, but her site IS an authority site, it has been around for more than a decade and it gets tens of thousands of unique visitors (if not more) per day.
Volume.
What about my own sites like TheWebReviewer.com? First, I DO have Adsense on TheWebReviewer, but I put it prominently ONLY on pages where there is no other “call-to-action”. You will see Adsense on my general articles prominently. But you will not see Adsense on an opt-in page or a product review.
I’ve tested this and even though I can make much more Adsense money with Adsense on review or opt-in pages, redirecting people off of my page is more costly in the long run.
I do put Adsense on my blog and you will notice that I may include it on Thank You Pages (for opt-ins) and even the backend of free products (like the SEO Exciter Series).
With that, I make a few hundred dollars per month. Nothing to brag about, but it is free money, as long as you are not deterring people from your true avenues of cash.
Personally, I am a big supporter of Adsense as a great second source (supplement) of income (especially on things like blogs), but trying to start your own Adsense revenue business as a newbie is much tougher. It can be done, but its longetivity for long-term income seems to be dwindling of late.
cheers…matt
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