Just Ask Matt - Answers

Changing the Font & Style of Your H1 Tags

QUESTION: (Rhonda) I am having problems changing the font size of my H1text. Is this very important? If so, how do I go about changing it?

Changing the text and/or style of an H1 tag is simple in CSS.  It does not affect anything other than how the visitor sees it though (i.e., if you use a large font, it means nothing more than a smaller font, in SEO terms or how Google sees it).

You can change the H1 tag locally or in the CSS definition file.

If you want to change all of the H1 tag settings in your entire website, you would do this in the CSS file:

h1 {
font-size: 24px;

You would use the h1 tag as you normally would:
<h1>This is my H1 tag</h1>

You can define a class in the CSS file which allows you to define your new style whenever you wish anywhere on the site:

.h1style {
font-size: 24px;

You would add this class to your h1 tag, when you wish it:

<h1 class=”h1style”>This is my H1 Tag</h1>

* Remember to add the “.” when defining it in the CSS to classify it as a class.

Finally, you can do it locally using a style attribute (without the CSS file):

<h1 style=”font-size:24px;”>This is my H1 Tag</h1>

All of the above do the exact same thing.  Their use is based on how often you use the style and how you want it defined (whether globally or locally).

Also, remember you can add other styles to the same definition (like color):

<h1 style=”font-size:24px; color:red;”>This is my H1 Tag that is Red and 24px high</h1>

I find that being able to change the styles of my text for header and other standard tags to be quite invaluable!  Knowing a little bit of CSS can go a long way.  Give this a try!

The easiest thing to try first is the local definition using the style attribute. If this is working for you, consider creating or editing your own CSS file!

Good luck!  cheers…matt

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Matthew Bredel begin_of_the_skype_highlighting     end_of_the_skype_highlightingMy name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer. For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...

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Most people just starting out creating a website get caught up with meta-tags. It is an easy place to put information about yourself, your website, your products…but really, who is reading this stuff? In most cases, NOBODY…except your competitors!

Part 5!  We are half-way there.  (And if you are ansy, you can watch all of the parts 1-10 right now at SEOExciter.com -> Mastering SEO and Free Google Traffic).

And today, I want to talk a bit about “misconceptions” of SEO, and mainly, the “other meta tags”.  One of the biggest points I want to make about meta tags is that really they don’t have much to do with SEO, at least directly or in a positive manner.

We’ve talked about the keyword meta-tag and why it is essentially useless in the major search engines of today.

We’ve also talked about the importance of the Title tag, which IS a meta tag, but then again it is not.

What about the “other tags”?

One that is fairly important is the description meta-tag.  It looks something like this:

<meta name="description" content="A description of your page" />

We’ve talked about this a bit in our post Do Meta-Tags Help Top Search Engine Ranking. We also discuss in that post the effectiveness of robots meta-tags, how they can PREVENT spiders and why they are really not needed.

But let’s get a bit deeper here.  What about things like re-freshes?

<meta http-equiv="refresh" content="5;url=http://example.com/" />

Where the 5 (in red) is the time to refresh in seconds and the URL (in blue) is where to redirect the page.

Personally, I am not a fan of these, and this is because it has a lot of “black hat” applications to it, which can cause major search engines to think twice about your intentions.  Does this work?  Absolutely.  But their are some security holes (like origin or new resource information, or lack) which can cause viewers and spiders very suspicious on your intent.

If you want to use redirects, I suggest you read up on htaccess files, 301 redirects and 302 redirects.  There is a good wiki about it here).

What about things like zipcode meta-tags, city meta-tags, and country meta-tags?  Do they help in the “local results”?


Not really!  In fact, NONE of the listings shown above has any location meta-tags to speak of.  (Check out the Google Local Business Center for more information about this listings!)

What do we have left?

  • Copywrite
  • Author
  • Publisher
  • MS tags (from Microsoft tools)

Those don’t do squat.

Lastly, there are a few “old fashioned” ones like:

  • Expires
  • Cache
  • No-Cache
  • Distribution
  • Revisit-after

All of these CAN play a role in how your site in ranked, but not for the positive (and in some cases, they are ignored like the other ones as well).

My moral is quite simple:  Most meta-tags don’t do anything!  Make sure you have a title tag.  Make sure you have a description.  Beyond that, I wouldn’t be wasting too much time with meta-tags.  The were created at the infancy of the internet and now they are just outdated text that is wasting valuable bandwidth and provides your competitors with more information about your website than they need to know.



Don’t Forget to Watch All 10 Parts! (with full downloadable transcriptions) They are now available to watch for free!

Go to: Keyword Stuffing, Keyword Density and LSI for SEO



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