The Frustrated Affiliate Marketer (Part III)

Continuing from The Frustrated Affiliate Marketer Part II… 

You are now convinced of a few things at this point:

1)  Affiliate marketing is NOT the easy $500/day that everyone advertises

2) ”Google Cash Methods” of affiliate marketing really does not seem to work.

3)  Still, the CONCEPT of affiliate marketing makes a whole lot of sense and you start to get to know a few people in the forums having success with it so you KNOW at some level, this stuff works.

4)  There is something you must be missing.  Your frustration is getting higher now and you start to question whether or not this is going to ever work, but you fight on!  You are starting to understand this a whole lot more and with every failure you are learning a lot of stuff.  What am I doing wrong?

At this point you wisely start to see what other, successful affiliate marketers are doing.  Who are these people?  Simple, they are the ones getting high positions in the Ad rankings or in the SERPs (Search Engine Results Page) for a considerable amount of time.  Very few people are going to be paying for top Adwords positions for weeks on end with nothing to show for it. 

We can first rule out the major companies…you know, the ones that we want to be affiliates FOR.  They usually get top positions anyway (because their profit margins are higher and they can afford it, OR they are in a bidding war with Google Cash affiliate marketers).  What about the OTHER sites in these top positions?  This is where you choose to focus right now. 

What do these sites have in common?  First of all, they are WEBSITES.  They are not direct affiliate marketing.  Secondly, they provide INFORMATION.  Many of these sites are not just a sales page.  They can be review sites, information websites, or sign-up websites where they are offering something else that is FREE.  You also realize that these sites are of some quality, too.  The information they provide is good, well thought out, and trust-worthy. 

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One of the big problems people seem to have when creating their own website is that they spend too much time regurgitating ad-copy.  People really do not want to go from one sales page to another.  Yes, it is easier to write but not very effective.  Remember the point of affiliate marketing is to have someone:

1) Click YOUR link

2)  Buy the product

So what do you have to do? 

1)  Convince them that this product will solve their problem and by clicking YOUR link, the solution can be FOUND.

2)  Make sure that the product is, in fact a solution!

Buying the product FIRST and understanding WHAT is it all about is essential.  Then being able to comment on the product becomes much more believeable and geniune.  We spoke about this above:  Trust.  Ad-Copy does NOT create trust.  Neither does an over-hyped review.  Spending the time to understand the product and present it to your visitors fairly and unbiased is crucial to build trust.  Once you build trust, you can start building sales as well.

To Be Continued…Building the Site