My name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer.
For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...
A common story:
A person goes and buys an eBook about affiliate marketing. They create a blog, a website (or even try to do a bit of direct affiliate marketing…known as “Google Cash” methodology) and then create some Google Adwords campaigns. They bid, let’s say $0.10 per click and wait for the money to roll in!
They [...]
A common story:
A person goes and buys an eBook about affiliate marketing. They create a blog, a website (or even try to do a bit of direct affiliate marketing…known as “Google Cash” methodology) and then create some Google Adwords campaigns. They bid, let’s say $0.10 per click and wait for the money to roll in!
They now return a few days later and find a few things going on:
They are showing about 300 clicks (for about $25) in their PPC account. That is good! But then they go to their affiliate marketing report only to find no sales. Huh? How is it that there are 300 people visiting your site without one taker?
So you revisit your Google Adwords account and see what is going on…
Hmmm…it seems that most of your clicks are coming from the content search and that most of the Google search terms want $0.40-$0.50 bids per click. So what do you do? Naturally, you change your bids to $0.50 per click.
Now you return tomorrow to find over 450 clicks (and you have now spent $52 on Adwords)! Excited, you go to your affiliate statistics again only to find ZERO sales! WTF! (Pardon my acroymn!). You spent about $30 now on content searches (for about 350 of the clicks) and the remaining $12 was spent on Google Searches.
****************************
At this point, I need to step in and explain a few things going wrong here that is commonly overlooked…
1) Unless you are testing or know your conversion rate of your website, you should NOT be spending $0.50 per click!
2) At the beginning, you should NOT be paying for Content Searches. Turn it off or reduce its price to a few cents per clicks. These search result can be rather poor in quality and deplete your daily budget rather quickly.
3) If Google thinks your keywords are worth a minimum of $0.50 per click, you have probably not optimized something very well (and more than likely it is your landing page or Adwords campaign structure).
4) Most people put way too much emphasis on “broad” keywords. If I am promoting acne removal products, bidding on the term “acne” will probably result in a lot of traffic, but little sales. It is just too broad and the searcher at this point is probably not in “buying” mode, rather “browsing” mode.
To Be Continued…
|
Don't Buy Another Money Making Product Until You Watch These FREE Videos! |
Kudos for posting such a useful weblog. Your blog isn’t only informative and also very artistic too. There usually are extremely few people who can write not so easy articles that creatively. Keep up the good work !!
June 18th, 2010 at 9:08 pm