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Changing the Font & Style of Your H1 Tags

QUESTION: (Rhonda) I am having problems changing the font size of my H1text. Is this very important? If so, how do I go about changing it?

Changing the text and/or style of an H1 tag is simple in CSS.  It does not affect anything other than how the visitor sees it though (i.e., if you use a large font, it means nothing more than a smaller font, in SEO terms or how Google sees it).

You can change the H1 tag locally or in the CSS definition file.

If you want to change all of the H1 tag settings in your entire website, you would do this in the CSS file:

h1 {
font-size: 24px;
}

You would use the h1 tag as you normally would:
<h1>This is my H1 tag</h1>

You can define a class in the CSS file which allows you to define your new style whenever you wish anywhere on the site:

.h1style {
font-size: 24px;
}

You would add this class to your h1 tag, when you wish it:

<h1 class=”h1style”>This is my H1 Tag</h1>

* Remember to add the “.” when defining it in the CSS to classify it as a class.

Finally, you can do it locally using a style attribute (without the CSS file):

<h1 style=”font-size:24px;”>This is my H1 Tag</h1>

All of the above do the exact same thing.  Their use is based on how often you use the style and how you want it defined (whether globally or locally).

Also, remember you can add other styles to the same definition (like color):

<h1 style=”font-size:24px; color:red;”>This is my H1 Tag that is Red and 24px high</h1>

I find that being able to change the styles of my text for header and other standard tags to be quite invaluable!  Knowing a little bit of CSS can go a long way.  Give this a try!

The easiest thing to try first is the local definition using the style attribute. If this is working for you, consider creating or editing your own CSS file!

Good luck!  cheers…matt


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Matthew Bredel begin_of_the_skype_highlighting     end_of_the_skype_highlightingMy name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer. For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...

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A common story:
A person goes and buys an eBook about affiliate marketing. They create a blog, a website (or even try to do a bit of direct affiliate marketing…known as “Google Cash” methodology) and then create some Google Adwords campaigns.  They bid, let’s say $0.10 per click and wait for the money to roll in!
They [...]

A common story:

A person goes and buys an eBook about affiliate marketing. They create a blog, a website (or even try to do a bit of direct affiliate marketing…known as “Google Cash” methodology) and then create some Google Adwords campaigns.  They bid, let’s say $0.10 per click and wait for the money to roll in!

They now return a few days later and find a few things going on:

They are showing about 300 clicks (for about $25) in their PPC account.  That is good! But then they go to their affiliate marketing report only to find no sales.  Huh?  How is it that there are 300 people visiting your site without one taker?

So you revisit your Google Adwords account and see what is going on…

Hmmm…it seems that most of your clicks are coming from the content search and that most of the Google search terms want $0.40-$0.50 bids per click.  So what do you do?  Naturally, you change your bids to $0.50 per click.

Now you return tomorrow to find over 450 clicks (and you have now spent $52 on Adwords)!  Excited, you go to your affiliate statistics again only to find ZERO sales!  WTF!  (Pardon my acroymn!).  You spent about $30 now on content searches (for about 350 of the clicks) and the remaining $12 was spent on Google Searches.

****************************

At this point, I need to step in and explain a few things going wrong here that is commonly overlooked…

1)  Unless you are testing or know your conversion rate of your website, you should NOT be spending $0.50 per click!

2)  At the beginning, you should NOT be paying for Content Searches.  Turn it off or reduce its price to a few cents per clicks.  These search result can be rather poor in quality and deplete your daily budget rather quickly.

3)  If Google thinks your keywords are worth a minimum of $0.50 per click, you have probably not optimized something very well (and more than likely it is your landing page or Adwords campaign structure).

4)  Most people put way too much emphasis on “broad” keywords.  If I am promoting acne removal products, bidding on the term “acne” will probably result in a lot of traffic, but little sales.  It is just too broad and the searcher at this point is probably not in “buying” mode, rather “browsing” mode.

To Be Continued…

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One Response to “The Frustrated Affiliate Marketer (Part I)”

  1. Kudos for posting such a useful weblog. Your blog isn’t only informative and also very artistic too. There usually are extremely few people who can write not so easy articles that creatively. Keep up the good work !!

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