My name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer.
For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...
A squeeze page or landing page is an important part of a online business’s web presence. What does it take to make a squeeze page and how can you create an opt-in that pulls in the right customers?
It seems like there is always something new to learn when it comes to Internet marketing. While it is easy to become overwhelmed by the latest, greatest technique and gurus promising success if you use their programs, there are certain things you can pretty much count on:
1. The get-rich quick schemes are indeed too good to be true.
2. You must offer your potential customers something of VALUE in order for your online business to succeed.
3. The quality and effectiveness of your web presence can make or break your business.
When it comes to #3, one aspect you should make a priority is your squeeze page-also known as the landing page or opt-in page. This page is the face of your business-the thing people see in the first moment they click on your link. You can maximize your online presence with your landing page by connecting with visitors and, more importantly, capturing that ever-so-desirable contact info.
No one wants to see a visitor leave his site never to return. With an effective squeeze page you can help to decrease the chance of this happening! The idea is to create an opt-in through which the visitor types her name and e-mail address in order to continue on to the rest of the site. To sweeten the pot, you can offer a free gift to the visitor providing her info. This gift can be an educational video or a free report or even a monthly informational newsletter.
When you offer the visitor something of worth in exchange for their contact info, you are earning their loyalty, showing them that you value them as a potential customer. Research has shown that most online customers will need repeated exposure to your business and products before they will make a purchase. Once you possess the contact information, you have the ability to do just that, so we can’t underestimate the power of having a great, targeted e-mail list.
To learn more about how to give your web presence the kick it needs to be successful, check out Matt’s tips for creating a killer squeeze page. You can also see an example of a landing page he created using Traffic Geyser: SEOExciter.com.
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