My name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer.
For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...
As a teenager and a college student, I had many years of working with the public either as an ice cream scooper, a host, a server or a bartender. And the one thing they always told us was “The Customer is Always Right.” Personally, there are limits to where a slogan like this can go [...]
As a teenager and a college student, I had many years of working with the public either as an ice cream scooper, a host, a server or a bartender. And the one thing they always told us was “The Customer is Always Right.” Personally, there are limits to where a slogan like this can go (and believe me, I have encountered some really interesting situations in my time). Still, as much as I think the slogan is moderately silly and out-dated, it makes a really good point in marketing!
A friend of mine just recently got a job as a salesperson and asked me to read the ad-copy of an email he was going to send out to his perspective clients. This brought me back to when I first started to write my own ad-copy. From my perspective now, it looks shocking! But looking back at the beginning it makes sense. Believe it or not, being able to write good ad-copy is a learned skill and it takes practice. I am by no means a professional at writing good ad-copy, but I am definitely getting better and seeing this email made me realize it!
One of the biggest problems people have when first starting to write ads or selling something is that they write about THEM SELF. Why not? It is something we all know a lot about. This may seem a little bit crazy and you are probably saying to yourself: “I don’t do that.” But it is subtle. The key to most any effective ad-copy to write TO your customer ABOUT your customer. This is all about THEM, not you. Sure, including a little bit about yourself is fine, but do not make it all about YOU!
For example,
Sign Up For My Newsletter So I Can Find Out More About What You Need
In this case, the copy does not seem to bad, but really it is all about you. It is focusing on “MY Newsletter” and *I* want to find out. There is too much taking and not enough giving in this ad copy.
Sign Up for TheWebReviewer Newsletter Today to Receive Hot Tips on Interent Marketing.
The difference is subtle, but effective. I am focusing on a newsletter name now: “TheWebReviewer Newsletter”. (The name can even be semi-fictional). And then I am GIVING them hot tips.
GIVE, GIVE, GIVE! This is all about THEM! Believe it or not, the more you give, the more you will receive. Mind you, you are not always giving in your ad-copy and referring to yourself at the right moment, too, is important. But if you are just starting off, go over your copy and see how much you are giving and how much you are taking. You may be surprised at what you find!
- Matthew Bredel
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“One of the biggest problems people have when first starting to write ads or selling something is that they write about THEM SELF.”
kinda like you are doing here…
August 13th, 2007 at 9:29 am
Using ALL CAPS is really annoying, try bold or underlining!
August 13th, 2007 at 10:50 am
makes a lot of sence to me.
August 13th, 2007 at 11:56 am
You are so right with this piece of advice Matthew!
We need to look at everything we are trying to “sell” through the eye of the buyer and appeal to their emotions, needs and wants. We should generate an overwhelming desire in them for what we are offering to get them to dig into their pocket and come up with the dollars.
August 13th, 2007 at 9:08 pm
IT IS VERY EASY TO WRITE AND IT IS VERY DIFFICULT TO WRITE AN AD.Unless you knowledge of that product it is difficult to convince people.
It is easy to convince once you know product.It is easiest thing to convince if you dont have any ad.
August 15th, 2007 at 7:51 am
I am sorry but I want to say if you don’t have any product,it is easy to convince people.
August 15th, 2007 at 7:53 am
One the biggest things I always suggest to anyone before they write any copy is to KNOW YOUR PRODUCT! Regurgitating other copy or pretending to know about the product can be very transparent to the reader! You are so right!
August 15th, 2007 at 7:57 am
Hi Matt,
Just read your blog. I got the point you were making about ad copy. I didn’t come to find typos or bad grammer etc. I got the tips I came to look for from you. And that’s what matters.
I am a newbie in some ways and am learning each day. Right now my focus is in learning how to blog and then how to write articles to creat free traffic. Although I am in network marketing I am also interested in affiliate marketing. Just don’t have enough time to do it all.
Got your auto-responder e-mail and your story is inspiring. Wish you and your young family the best.
Thanks for your site. I am enjoying it and will recommend it to others.
Best wishes,
Changis
August 15th, 2007 at 5:54 pm
Thanks Changis! Your encouragement is what keeps me going at this every day! cheers…matt
August 15th, 2007 at 6:11 pm