My name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer.
For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...
It’s been a week and a half away of vacation…limited internet access, no cell phone and five TV stations from a mountains cabin. I thought I was going to go batty! Still, being socially isolated from most of the electronics world, two bit of information continued to come my way…
The first one was the new [...]
It’s been a week and a half away of vacation…limited internet access, no cell phone and five TV stations from a mountains cabin. I thought I was going to go batty! Still, being socially isolated from most of the electronics world, two bit of information continued to come my way…
The first one was the new Simpson’s Movie. On my drive up, I stopped at a Burger King to find Simpson’s Movie marketing plastered on everything except my Whopper itself. Then I needed to book a flight only to find Homer telling me which is the best price for me. Then, one of the five TV stations that I received was FOX and if you have watched FOX anytime in the last couple of weeks, you would have thought that it should have been changed to the Simpson’s Channel. The commercials hit you a mile-a-minute, and if it is not a commercial, it is the doughnut that replaces the “O” in Fox. Now personally, I am a big Simpson’s fan but the thought of paying 10 bucks to see this movie did not really appeal to me. Still, the movie made a killing and a lot of it was probably do to this in-your-face promotion.
On the other side of the Simpson’s move is this strange phenomenon known as Cloverfield. If you have not heard of this, let me be the first to install this piece of viral marketing on you. During the previews for the movie Transformers (in the theaters), there is this preview for a new science fiction movie where there is a major explosion and a message: “Created by J.J. Abrams” (You know, the creator of Lost). The was no name of the movie given and no real idea what the movie is about. It has been just referred to as “Cloverfield” and now has an official website called http://www.ethanhaaswasright.com. And if you check out the website, it really makes little to no sense. Huh? What the heck is going on here?
That is exactly the point! Because of all of the mystery, people are eating it up! (Here I am writing a blog about it giving it two backlinks!) People all over the internet are trying to put this mystery together. And still, no one really has a clue what it is about. This is classic viral and buzz marketing! All of this was created by one trailer and a couple of websites. The public has done the rest. I have to admit that I am kind of curious about it myself (as well as my extended family who had a lengthy conversation about it…up in the mountains…with limited technology…and very little prompting).
The moral of this story is that there are many ways of effectively marketing a product. Some ways can include in-your-face marketing, like The Simpson’s Movie where the use of partnerships and cash can go a long way. Other ways include mystery and excitement. This is more hit and miss, but if it hits and goes viral, the publicity can be enormous and the investment can be rather small. I know most of us are not going to be releasing any major movies soon, but these tactics can be done at a smaller level and just as effective for the individual marketer.
- Matthew Bredel
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