I actually had another blog all lined up for today, but I could not resist to comment on launches for a second. I don’t know about you, but over the past few days, I have received DOZENS of emails talking about Mike Filsaime’s “Seven Figure Code“. Right now, I am working on planning my own product launch so this whole “event” grabbed my interest.

First of all, I do not have anything against this product. Mike Filsaime produces a lot of quality products and he is an excellent speaker (I have seen him twice). My problem with this and many of the other launches that I have been seeing these days is all of the *fluff* that go with them. The names of these new packages, for starters, cracks me up! You know: The “Seven Figure Code” and then you go to the website and see this DaVinci-Code like theme. I feel like I am entering into a Las Vegas theme hotel.

The other thing about Mike is his “place” in the internet marketing world: He is well known and has a lot of supporters. This is good for a few reasons:

1) He can get them to participate in his conferences (which this current product is based on)

2) He can get some killer testimonials.

3) He has a lot of very (VERY) established internet marketers to help promote his products.

It is quite impressive, in fact! Do you think Brad Fallon normally creates videos for any Joe Blow? I will guarantee you no. So, after 20 emails, each being about 3 miles long from some of the top internet gurus in the business, what do you do? Is this product going to earn you 7-figures? I hate to say it, buy probably not. Still, the people that are teaching this all make this kind of dough. They must have something important to say, right?

So your question to me is probably: “Matt, are you going to buy the 7 Figure Code for $500?” My answer right now is no…and it is not because of the product or the price. I have met a lot of the presenters and have paid a hell of a lot more money to see their presentations in the past. My problem is time. I can almost guarantee that there will be some really good tips that can improve my business today in these videos, but I already have a bookshelf of videos that will help me right now, too.

Don’t think that joining the 7 Figure Code (or any other major launch) is going to make you rich. Only YOU can make yourself rich. The hype is exciting, and the deals are intriguing, but you need to ask yourself before you buy anything: What are the GOALS you wish to accomplish from buying this product. Is buying this product a part of your plan of success? If I had the time right now, sure I would buy this, but I have about 12,000 other things I am currently working on. The same goes with any other “Rich Jerk” or “DayJobKiller” style release where their is a flashly gimmick and a whole lot of hype to get you to buy these products. Believe it or not, but most of these products do offer some merit. The question you need to pose to yourself is: “Are you ready for it now” and “Does it solve a specific need”.

When I first needed extra money in my home, I first researched the web, found an affiliate marketing eBook and bought it (and it ultimately changed my life!). When I joined StomperNet for close to $800 per month, I needed some serious SEO help. I researched the product, I liked it and it has really paid off. Right now, the 7 Figure Code sounds interesting and it *may* be a boost that I need to take my business to the next level, but before I get sidetracked, I need to focus on the current tasks at hand. If I am always buying and researching products, I am distracting myself from my most important task which is building an online business!

- Matthew Bredel