My name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer.
For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...
I actually had another blog all lined up for today, but I could not resist to comment on launches for a second. I don’t know about you, but over the past few days, I have received DOZENS of emails talking about Mike Filsaime’s “Seven Figure Code“. Right now, I am working on planning my [...]
I actually had another blog all lined up for today, but I could not resist to comment on launches for a second. I don’t know about you, but over the past few days, I have received DOZENS of emails talking about Mike Filsaime’s “Seven Figure Code“. Right now, I am working on planning my own product launch so this whole “event” grabbed my interest.
First of all, I do not have anything against this product. Mike Filsaime produces a lot of quality products and he is an excellent speaker (I have seen him twice). My problem with this and many of the other launches that I have been seeing these days is all of the *fluff* that go with them. The names of these new packages, for starters, cracks me up! You know: The “Seven Figure Code” and then you go to the website and see this DaVinci-Code like theme. I feel like I am entering into a Las Vegas theme hotel.
The other thing about Mike is his “place” in the internet marketing world: He is well known and has a lot of supporters. This is good for a few reasons:
1) He can get them to participate in his conferences (which this current product is based on)
2) He can get some killer testimonials.
3) He has a lot of very (VERY) established internet marketers to help promote his products.
It is quite impressive, in fact! Do you think Brad Fallon normally creates videos for any Joe Blow? I will guarantee you no. So, after 20 emails, each being about 3 miles long from some of the top internet gurus in the business, what do you do? Is this product going to earn you 7-figures? I hate to say it, buy probably not. Still, the people that are teaching this all make this kind of dough. They must have something important to say, right?
So your question to me is probably: “Matt, are you going to buy the 7 Figure Code for $500?” My answer right now is no…and it is not because of the product or the price. I have met a lot of the presenters and have paid a hell of a lot more money to see their presentations in the past. My problem is time. I can almost guarantee that there will be some really good tips that can improve my business today in these videos, but I already have a bookshelf of videos that will help me right now, too.
Don’t think that joining the 7 Figure Code (or any other major launch) is going to make you rich. Only YOU can make yourself rich. The hype is exciting, and the deals are intriguing, but you need to ask yourself before you buy anything: What are the GOALS you wish to accomplish from buying this product. Is buying this product a part of your plan of success? If I had the time right now, sure I would buy this, but I have about 12,000 other things I am currently working on. The same goes with any other “Rich Jerk” or “DayJobKiller” style release where their is a flashly gimmick and a whole lot of hype to get you to buy these products. Believe it or not, but most of these products do offer some merit. The question you need to pose to yourself is: “Are you ready for it now” and “Does it solve a specific need”.
When I first needed extra money in my home, I first researched the web, found an affiliate marketing eBook and bought it (and it ultimately changed my life!). When I joined StomperNet for close to $800 per month, I needed some serious SEO help. I researched the product, I liked it and it has really paid off. Right now, the 7 Figure Code sounds interesting and it *may* be a boost that I need to take my business to the next level, but before I get sidetracked, I need to focus on the current tasks at hand. If I am always buying and researching products, I am distracting myself from my most important task which is building an online business!
- Matthew Bredel
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[...] review (or at least a preliminary analysis) on a product by Mike Filsaime called the 7 Figure Code: The Seven Figure Code Hype. At the time, I was not planning on buying, but being an internet marketing information [...]
June 6th, 2008 at 9:25 am
I just got an email from Mike Filsaime, apparently he is leaving the guru business and giving The Seven Figure Code away for free. What you say should be said more often. We as marketers should practice focus more than any other skill. Buying products should be based on careful consideration which takes time and planning. A huge red flag is pressure during the sales process. A popular tactic is creating fear of loss. Loss of time, money, and success are common.
December 8th, 2009 at 7:10 pm
I was disappointed with the new 7 Figure Code offer.
Hype? Yes!
Something new? No!
I already have a copy of the Butterfly Marketing Manuscript and two copies of the 7 Figure Code report. I don’t need others for $16 USD.
The pre-launch lead us to believe that we would receive content similar to Stephen Pierce’s video without cost. This is not what is on offer today.
Expect to see a lot of copycat launches like the 7 Figure Code as the “gurus” come up with new strategies to circumvent the new FTC regulations for full disclosure.
This will include a lot of “products” that are repurposed because they can’t sell under the new guidelines.
December 15th, 2009 at 11:21 am
I was excited but this is just another free scam that costs hundreds don’t waste your time. They lie flat out for me this means all a lie
December 15th, 2009 at 6:11 pm
For some reson all the hype then the lie pissed me off wiling to spend money I dont even have to trash liars.
this will be one of many posts u see from me I am laid off and having nothing but time to trash Mike. Disappointing when someone thats not suppose to be scam is just like the rest makes his info useless an lies like the rest. Say your giving free stuff give it then up sell as norm this just way htpe and lies. SAD very sad mike your low life like rest
December 15th, 2009 at 6:16 pm
[...] The Seven Figure Code Hype, by Matthew Bredel [...]
December 16th, 2009 at 2:21 am
I am going to try to stay “unbiased” here, but go with me for a second…
First, I am watching how these gurus are handling the new FTC regulations, too. There has been this steady “unrest” in the home business niche for the last few weeks now while many people are trying to mold their current, aggressive marketing campaigns to comply with new FTC rules and guidelines.
Some are pulling out. Others are trying to re-invent their business. Others are using it to their advantage in their copy. I think that is what we are seeing from Mike here.
Understand that Mike is an aggressive marketer who follows fundmental funnel marketing very well. I do personally think this current offer is fair, though (suffice it to say, it is laden with up-sells, down-sells, and every other sell you can think of). At the end of the day, we all have choices. I have chosen to buy some of Mike products in the past and decline others. I have also bought products and returned them I have not liked (this no problems) while there have been strategies I have learned from him that have made me a lot of money.
I personally like Mike’s new marketing strategies and don’t consider them lies, either. Just marketing. cheers…matt
December 16th, 2009 at 12:42 pm
Just a quick and deep thank you - for reminding me the oh-so-easy-to forget most important rule, and value, and need: listen to myself and do what leads me in my real path.
Really appreciate your deep honesty and wishing you success and continued authenticity along the way.
December 22nd, 2009 at 7:38 am
Interesting reading all the comments. Yes, I purchased the free Butterfly Marketing course and the 7 figure code.
I suspect they will be part of my reference library and not get used! The bonus audios are interesting even if they are a few years out of date. This is a way to rid yourself of excess stock while making offers for other products. It is a very smart strategy.
I agree to follow your hunches on what to purchase as we all need training, but we don’t need everything. I just hope that by the time I launch my well thought out product that everyone isn’t sick of spending money on stuff that is irrelevant to them!
January 3rd, 2010 at 5:26 pm