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Changing the Font & Style of Your H1 Tags

QUESTION: (Rhonda) I am having problems changing the font size of my H1text. Is this very important? If so, how do I go about changing it?

Changing the text and/or style of an H1 tag is simple in CSS.  It does not affect anything other than how the visitor sees it though (i.e., if you use a large font, it means nothing more than a smaller font, in SEO terms or how Google sees it).

You can change the H1 tag locally or in the CSS definition file.

If you want to change all of the H1 tag settings in your entire website, you would do this in the CSS file:

h1 {
font-size: 24px;
}

You would use the h1 tag as you normally would:
<h1>This is my H1 tag</h1>

You can define a class in the CSS file which allows you to define your new style whenever you wish anywhere on the site:

.h1style {
font-size: 24px;
}

You would add this class to your h1 tag, when you wish it:

<h1 class=”h1style”>This is my H1 Tag</h1>

* Remember to add the “.” when defining it in the CSS to classify it as a class.

Finally, you can do it locally using a style attribute (without the CSS file):

<h1 style=”font-size:24px;”>This is my H1 Tag</h1>

All of the above do the exact same thing.  Their use is based on how often you use the style and how you want it defined (whether globally or locally).

Also, remember you can add other styles to the same definition (like color):

<h1 style=”font-size:24px; color:red;”>This is my H1 Tag that is Red and 24px high</h1>

I find that being able to change the styles of my text for header and other standard tags to be quite invaluable!  Knowing a little bit of CSS can go a long way.  Give this a try!

The easiest thing to try first is the local definition using the style attribute. If this is working for you, consider creating or editing your own CSS file!

Good luck!  cheers…matt


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Matthew Bredel begin_of_the_skype_highlighting     end_of_the_skype_highlightingMy name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer. For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...

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Adwords is a Worthless Piece of …

June 25th, 2007 . by Matthew Bredel . Tweet This!
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Calm down! I did not mean to disrespect the Google gods in any way from my title. Still, I have people reading a lot of your emails and many of you are rather peeved right now with Google Adwords. Realize, though, that being frustrated with Adwords is part of your journey to [...]

Calm down! I did not mean to disrespect the Google gods in any way from my title. Still, I have people reading a lot of your emails and many of you are rather peeved right now with Google Adwords. Realize, though, that being frustrated with Adwords is part of your journey to success. When I first started, I wasted close to $300 on Google Adwords before I broke down and bought Perry Marshall’s Definitive Guide to Google Adwords. This was not the full answer I was looking for, but it opened my eyes to a lot of things I was doing wrong. The funny thing is that much of what he said made logical sense to me. So why didn’t I do this in the first place? Probably because it takes someone like Perry Marshall to tell me that it is OK. Still, it was a turning point in my Adwords campaign. CTR’s went from fractions of percentages to 1%-5% routinely. Here are a few musts for every Adwords campaign you run:

  1. Turn off or reduce those Content Searches! (At least at the beginning)
  2. Don’t Underbid! Cheap bids mean low ad position…low ad position = low CTR…low CTR = lower position (Get it?)
  3. Don’t Overbid! Playing with the big boys can result in financial loss, especially with the competitive terms.
  4. Don’t bid on competitive terms: Find low volume, low competition keywords that will result in sales!
  5. Always create multiple ads!: You should be continuous pruning ads that do not convert well.
  6. Take advantage of Ad Groups: Split your campaigns into more keyword targeted ad groups.
  7. Negative Keywords: Do you really want to pay for “French Toast” clicks when you are promoting wedding toasts?
  8. Testing! Testing! Testing!: Google Analytics is a great and Free tool!
  9. Do You REALLY sell to Nigeria?: Pay attention to which countries your ads are appearing. If that country cannot buy your products, why waste money advertising there.
  10. ALL CLICKS ARE NOT CREATED EQUAL!

This one I think is the most important. When first starting, all you really want is to get clicks! It feels good. But when these clicks do not convert, you feel sad and you blame Adwords calling it a worthless piece of you-know-what. At this point, you need to step back and re-evaluate everything that you are doing. Is a broad search for “camcorder” really going to sell that Sony Camcorder on your website? What about the term “Sony DCR-TRV280 Digital8 Camcorder”? Will this sell this make of Camcorder? Probably much better than just “camcorder”! Will this cost you a lot for that ad position? Probably not.

At the end, you need to think about how YOU browse the web and take note on the PPC terms that caused YOU to make a purchase. Google Adwords is NOT about getting clicks, it is about getting conversions!

- Matthew Bredel

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