My name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer.
For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...
I was on a conference call a few days ago and a person was rather frustrated over the fact that their website was not getting any traffic nor were they appearing in Google organic search results. Here was the situation: They worked for a major health care firm that provided their members with [...]
I was on a conference call a few days ago and a person was rather frustrated over the fact that their website was not getting any traffic nor were they appearing in Google organic search results. Here was the situation: They worked for a major health care firm that provided their members with pre-designed websites that include their personal contact information on it. The website looked very good and very professional. Still, this person did not understand why when they typed the company name in the search engine their site never appeared in the organic results (yet a dozen of other sites designed in the EXACT SAME MANNER did appear; even the URL was the same except for the directory). I first went to their website and looked at the Google Toolbar. The answer was right there.
First, their site had no Page Rank. This may or may not be important. Secondly, this site had no backlinks. This is becoming a much bigger problem now. Third, this website had never been cached! Uh oh! This is a huge problem! This is telling me that Google have never even BEEN to their site. I then went and looked at those similar sites that did rank in the organic listings. Some of the top ranking sites that looked EXACTLY like theirs had page ranks of 4 and 5 and digging in a little bit further, the backlinks were in the hundreds!
Three big lessons can be learned here:
1) Website designs do not bring traffic, you (the internet marketer) do!
2) When you do not understand why one person’s website is doing better than yours in the organic lists, spend the time to study your competitors. In this case, the test is very conclusive since the two landing pages are exactly the same. Therefore, we know are problem is not the on-page SEO, but the off-page SEO.
3) From this little test, we can quite conclusively show the importance of backlinks. In this specific example, it was evident from analyzing the backlinks of the optimized websites that this person was proactively buying text links to build their off-page SEO. This may not be the cheapest strategy, but it definitely is an effective one.
In the world of the internet, a webpage is nothing more than a commodity. Anybody to build or hire someone to design a great looking website. The challenge is to get people to come to it.
- Matthew Bredel
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