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Changing the Font & Style of Your H1 Tags

QUESTION: (Rhonda) I am having problems changing the font size of my H1text. Is this very important? If so, how do I go about changing it?

Changing the text and/or style of an H1 tag is simple in CSS.  It does not affect anything other than how the visitor sees it though (i.e., if you use a large font, it means nothing more than a smaller font, in SEO terms or how Google sees it).

You can change the H1 tag locally or in the CSS definition file.

If you want to change all of the H1 tag settings in your entire website, you would do this in the CSS file:

h1 {
font-size: 24px;
}

You would use the h1 tag as you normally would:
<h1>This is my H1 tag</h1>

You can define a class in the CSS file which allows you to define your new style whenever you wish anywhere on the site:

.h1style {
font-size: 24px;
}

You would add this class to your h1 tag, when you wish it:

<h1 class=”h1style”>This is my H1 Tag</h1>

* Remember to add the “.” when defining it in the CSS to classify it as a class.

Finally, you can do it locally using a style attribute (without the CSS file):

<h1 style=”font-size:24px;”>This is my H1 Tag</h1>

All of the above do the exact same thing.  Their use is based on how often you use the style and how you want it defined (whether globally or locally).

Also, remember you can add other styles to the same definition (like color):

<h1 style=”font-size:24px; color:red;”>This is my H1 Tag that is Red and 24px high</h1>

I find that being able to change the styles of my text for header and other standard tags to be quite invaluable!  Knowing a little bit of CSS can go a long way.  Give this a try!

The easiest thing to try first is the local definition using the style attribute. If this is working for you, consider creating or editing your own CSS file!

Good luck!  cheers…matt


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Matthew Bredel begin_of_the_skype_highlighting     end_of_the_skype_highlightingMy name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer. For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...

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Are You SEO’ing “Their” Brand in Writing?

February 18th, 2009 . by Matthew Bredel . Tweet This!
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Are you SEO’ing the brand names of the products you promote? (And if you are, are you doing it correctly?) The rewards can be HUGE, and the strategy can be rather simple. Still, you much think about it when writing, because many of you are already wasting valuable SEO space by doing something as simple as promoting “their product”.

I caught myself breaking the cardinal rule of writing for SEO:

THEIR

THIS PROGRAM

THE BOOK

Over time, I have gotten lazy about “thinking” when I write.  (And I write a lot.)  My main purpose for writing, believe it or not, still focuses on Search Engine Optimization (SEO).

Google loves content and so that is what I feed it.

SEO, or the art of positioning your website and webpages to be indexed and highly ranked by major search engines such as Google, has been a big part of my success online.

It’s free, high quality, high volume traffic:  Every internet marketers dream.

Of course, doing SEO right can be a lot of work, but the rewards will pay off ten-fold.

(I teach a lot of my own SEO strategies at Tru-Guru.com, formally NetWebVideo).

But one thing that I always stress, that goes BEYOND SEO is the strategy of targetting high quality keywords in the form of the product name or brand.

Why is the Brand name such a high quality keyword?

Answer: When a visitor reaches the point in their online research to start searching for a Brand or product name, they are in a buying mode.  They are looking for confirmation at this time.   Most of the pre-selling is done.  That is where you want your website to be!

Now with Pay-Per-Click, many companies these days PROHIBIT the bidding of their name or brand.  This may seem like a problem, but it opens a HUGE opportunity for organic traffic.  This is why you should focus some of your SEO attention on these brand names.

This gets me back to the reason why I am posting this.  If you are planning on writing for SEO, don’t forget the brand!  I found myself writing a review recently where I was writing things like: “this program”, “that product”, “their stuff”, etc.

YIKES!  What has happened to me!  EVERYTIME you have the urge to write about the product in a generic term, STOP!  The product name or brand needs to be there.  It might make the reading of the article a little bit silly, but it won’t bother your readers.

Keep the density of your brand names high in your writing!  Including brand names subtly in writing is tough enough as it is.  Don’t waste these opportunities with “their product”.  And remember if you can:  be sure to include that brand name in the title or header if possible.

And when you are done, link BACK to that article using the brand somewhere in the anchor text.

Follow these rules and you will find that SEO’ing for brand names is not too difficult and the rewards will be quite remarkable!

cheers…matt

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2 Responses to “Are You SEO’ing “Their” Brand in Writing?”

  1. Matt,
    Thanks for reminding us of the details of SEO and to think SEO before hitting the post button. Maybe you could explain further what “link BACK to that article using the brand somewhere in the anchor text” means for those of us just starting to learn SEO techniques.

    Posted by: Chris Cobb
    February 18th, 2009 at 9:58 am

  2. Hey Chris,

    Check out my post at:

    http://www.matthewbredel.com/14/the-googlebomb-and-anchor-text.html

    This goes over a bit on what anchor text is!

    cheers…matt

    Posted by: Matthew Bredel
    February 18th, 2009 at 2:48 pm

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