I find this a fair question because I have spent a bit of time explaining what a middleman is and why to avoid them (specifically, my post “The Evil Middleman”).
At the same time, I actually recommend Doba on TheWebReviewer as a good product sourcing company (see Doba Review).
“Is Doba a Middleman?”
I find this a fair question because I have spent a bit of time explaining what a middleman is and why to avoid them (specifically, my post “The Evil Middleman“).
At the same time, I actually recommend Doba on TheWebReviewer as a good product sourcing company (see Doba Review).
Am I contradicting myself here?
Yes and no. Let me explain how Doba differs from other middleman.
What makes Doba a middleman:
- They act as a go-between the buyer and seller
- Their prices may be slightly inflated versus a true dropshipper
- You do not need a resellers license to buy from them
But what makes Doba different:
- Many of their supplier sources are exclusive to Doba (therefore, they are acting as distributors rather than middlemen)
- All purchases are made directly within the Doba site: There is no need to negotiate or communicate with multiple suppliers…it is all done within the Doba portal. (And it is SUPER EASY, too…like buying products on Amazon, but the ship-to address is your customer)
- This is not a directory of other sites. All of the products are within Doba
So why should you still pay a slight premium for products?
My suggestion for those starting off (or even experienced) in selling physical products online is to keep it simple at the beginning. Understand your market first and see if you CAN sell a product even at no profit or even loss.
The amount of time, effort and money to source out multiple products (especially during your testing phase) can rather costly. Finding the “true dropshippers” at this stage can be a bit of work and at the end, this product or niche may not even be right for you or your market.
Doba makes the testing phase very easy.
- No need to get a new resellers license to test a new product.
- No need to find and manage multiple suppliers.
Now after the test, you may find your product to sell. This is where you may want to find a true drop shipper (or even wholesaler) for your products (Worldwide Brands is an ideal place to source these products!).
Still, if you CAN make Doba products profitable in your niche, you even may want to stick with them (even with the higher costs) because managing it will be extremely simple.
cheers…matt
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TRIAL DOBA TODAY FOR 7-DAY AT:
http://www.matthewbredel.com/doba
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My name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer.
For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...

Ny thought on Doba is one can do well with them. But it is absolutely imperitive to DO your Homework. By that I mean market research. What is that item selling for on eBay that you are thinking of? Is it selling? Who else is selling it?
I think OneSource is the best wholesale source, including dropshippers and its a one time fee. Doba is better than Saleho in my opinion.
Cheers,
Jeromy
February 3rd, 2009 at 12:43 pm
I don’t accept as true with this post. Nevertheless, I had searched with Yahoo and I have found out you are correct and I seemed to be thinking in the improper way. Keep on publishing high quality content such as this.
February 17th, 2011 at 8:20 am