Just Ask Matt - Answers

Do Link Exchanges Still Work?

QUESTION: (Gerald) I have a number of people asking me to exchange links. I have read that this is good, but can’t find anywhere how to do it. Any suggestions, or is there an article you have that would help me. Appreciate it.

Good question, Gerald, because we really don’t hear as much about link exchanges as we did in the past.  I think the big reason for it is it’s effectiveness (or lack thereof).  Search engine spiders are much smarter than they were 2 or 3 years agos.  And most will recognize a “link exchange” rather easily.

For those who don’t know what a link exchange is, it is when you approach another website (usually with similar content to yours) and ask them to place a nice, keyword-rich anchor text link back to your website.  In exchange, you will do the same for them.  Remember that an important part of SEO is backlinks (i.e., receiving links from other websites pointing back to you).  A few years ago, a lot of this “linking power” was represented by a Page Rank.  Getting high Page Rank websites to point back to you effectively will increase your own page rank.

Personally, I think Page Rank is a bit of a farce these days (at least the public one).  I do think the major search engines (like Google) have there own ranking system based on popularity, but it would not be public.  Still, getting links from “authority sites” with relevance (to your niche) is always key. 

Now getting back to the question…I think link exchanges (or “reciprocal linking”) is really not going to help or hurt you.  Any backlink (in most cases) usually will help you.  But if there is a reciprocal link, the spiders will usually recognize this and probably not give you proper popularity for it. 

Again, like everything SEO, this is speculation, but I know there has been a lot of abuse of link exchanges over the years (like link farms, paid text links, etc.) to draw a lot of attention to it.  I used to do it quite a bit.  I don’t really do it any more (unless I am quite friendly with the website and we exchange primarily for the traffic, not the SEO).  I think your efforts would be better suited to article writing/submission, press releases, even directory submissions. 

You can also consider n-way link exchanges.  For a 3-way link exchange example: Site A links to Site B, Site B links to Site C, and Site C links to Site A.  You can do this rather deeply, too.  But still, the search engine spiders are smart and may start recognizing the linking footprints.  The larger the “n”, the better off you are…but of course, this is a hell of a lot more work and requires some skillful coordination.

Personally, I have become somewhat of an a-hole about link exchange requests.  I don’t get as many as I used to, but when I do I usually ignore them. 

cheers…matt

P.S. If you want to know more about Getting Backlinks, check out SEOExciter.com.  (There are 10 free videos over there that shows you how!)

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Matthew BredelMy name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer. For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...

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Over the past month, I have felt a lot of rumblings throughout the internet due to the lasted FTC rulings on Testimonials and Endorsements. This IS going to change the way we market online, but who really understands this? Here, I sit down with expert internet law attorney Linda Goodman (from TheGoodmanLawFirm.com) to help me understand the fate of my own websites and its affect on this internet marketing world.

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(Sonya) I came to this site by clicking on a “learn more” link that redirects to this page - what I want to know, although be it very basic, is how do I get a link to look like that? For example this web page url is http://www.matthewbredel.com/just-ask-matt, however I just clicked on something that said “learn more”. I want to know how I can title my links whatever I want with hidden url links in the exact same way you have!

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“Is Formula 5 Right For Me?”

January 19th, 2009 . by Matthew Bredel . Tweet This!
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 My number one question is currently:
“Is Formula 5 Right For Me?”
And I think it is a totally fair question, too. This is NOT your
type online product that we have seen and because of it,
there is a lot of confusion over what it will do for you.
Now there are plenty of pages of success stories and
testimonials [...]

 My number one question is currently:

“Is Formula 5 Right For Me?”

And I think it is a totally fair question, too. This is NOT your
type online product that we have seen and because of it,
there is a lot of confusion over what it will do for you.

Now there are plenty of pages of success stories and
testimonials over the product (I totally believe them, too,
particularly since I know a couple of them).

But IS THIS RIGHT FOR YOU?

I have spent a fair bit of time going to documentation and
videos lately (but like I said in my last review, I forgo’ed the option
of participating in the trial which included mastermind groups,
webinars, coaching and support…a big part of this…).

After going over the material I came to two conclusions about who Formula 5 will work best for:

1)  People who already have existing websites and are making
some money (no matter how minimal) online.

This program is NOT about creating websites or optimizing
pages for organic search engine traffic or mastering PPC.  This
is about getting the most out of your business.  Here are some
points:

- If you sell products, how to price them to make the most profit
- Using upsells and follow-ups to increase potential customer worth
- How to find more customers, other than the conventional methods
- Methods of getting your customers to buy (and buy more)
- General time and business management

2)  People who want to understand more about business, in
general.

This is what I really loved about Formula 5 (and is a major reason
why it has been so successful for me).  Personally, I entered
online marketing about 3 years ago with NO education or experience
in business (I was a circuit designer living in a cubicle).

My biggest struggle has always been growing/managing my
business and marketing.  Formula 5 has kind of been my own
Business Degree and has caused me to change a lot of the structure
of my own businesses.

Who is Formula 5 for?

If you don’t have any formal education in business and marketing
and you are currently trying or want to “create a business” online,
this is a pretty go way to go.

This is not about earning a few extra bucks nor is it a new simple
strategy to makes buckets of money quick.

This is education.

Enough of my babble.

If this sounds like you, check it out today (Jan 19) at 3pm EST at:

http://www.matthewbredel.com/f5

That is when the product opens officially.

In case you have not been following the pre-launch, you
can get caught up by going to their blog at:

http://www.matthewbredel.com/f5blog

Here you can watch some of the promotional videos
(on the right side) and learn a bit more about the Formula 5
product.

OK?  That is all I have for today!

“Almost always, the creative dedicated minority has made the world better.”

- Martin Luther King Day

(I love that quote!  Have a good MLK day!)

cheers….matt

P.S.  And as usual with most of these launches, buying
when the gates open has its rewards!  Check out the Fast
Action bonuses here:

http://www.matthewbredel.com/f5bonus

StomperNet Formula 5 Will Open at 3pm EST Jan 19:

Go Here:  http://www.matthewbredel.com/f5

**************************************

See Full StomperNet Formula5 Review or Visit my additional posts at:

**************************************

 Learn more about Formula 5 including videos, free documents & more at:

http://www.matthewbredel.com/formula-5

**************************************

Don't Buy Another Money Making Product Until You Watch These FREE Videos!

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4 Responses to ““Is Formula 5 Right For Me?””

  1. [...] StomperNet Formula 5 Review: “Is Formula 5 Right For Me?” [...]

    Posted by:   Formula 5 Review: Turbo Thruster by Inside the Internet Marketing Mind
    January 19th, 2009 at 8:51 am

  2. [...] StomperNet Formula 5 Review: “Is Formula 5 Right For Me?” [...]

    Posted by:   Formula 5 Review: Lead Landslide by Inside the Internet Marketing Mind
    January 19th, 2009 at 8:52 am

  3. [...] StomperNet Formula 5 Review: “Is Formula 5 Right For Me?” [...]

    Posted by:   Formula 5 Review: Margin Magnifier by Inside the Internet Marketing Mind
    January 19th, 2009 at 8:52 am

  4. [...] StomperNet Formula 5 Review: “Is Formula 5 Right For Me?” [...]

    Posted by:   StomperNet’s Formula 5 Review by Inside the Internet Marketing Mind
    January 19th, 2009 at 8:52 am

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