As I was reading over a post by Darren Rowse this morning (Add Social Proof to Your Blog with Tweetback), I was thinking about the importance of trackbacks, in general, and why I (and many of you) do not do this more often!
This is worth a blog post ten-time over (and it about 10 times [...]
As I was reading over a post by Darren Rowse this morning (Add Social Proof to Your Blog with Tweetback), I was thinking about the importance of trackbacks, in general, and why I (and many of you) do not do this more often!
This is worth a blog post ten-time over (and it about 10 times overdue!).
First, what is a trackback?
Simple: It is writing a comment on another person’s blog from your own blog.
This post, if fact, is a trackback to Problogger.net (in the link I provided above). All I need to do is link back to the blog with a trackback link. For Wordpress blogs, this is by adding /trackback to the end of the URL.
In this case, the trackback link is:
http://www.problogger.net/archives/2009/01/09/add-social-proof-to-your-blog-with-tweetbacks/trackback
(Some blogs have a trackback link located at the bottom of each post!)
The result?
As soon as my post is submitted, it will send an internal message to that blog that a trackback post has been created and the result is a comment on that person’s blog linking back to YOUR blog.
Essentially, it is leaving comments on other blogs with your own blog.
The benefits?
— TONS! —
Social Marketing - You are contributing to the “discussion”
Authority - It shows you are a player in this community
Traffic - Nice link back to your website. If they want to read your comment, they need to visit your site!
SEO - This IS a backlink! Now they probably have a “nofollow” built-in (but it is quite arguable whether or not this does anything anymore).
Content - You are growing your blog with content.
Do you see what I am getting at here? You kind of get everything you want for you own blog Plus, it gives you a topic to even write about! I know too many of you always ask “What should I write about?”. Here is your answer!
cheers…matt
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My name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer.
For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...

So then… how come you don’t have a Trackback link at the end of your post?
I would like to trackback, if only I could find blogs that had trackback.
March 10th, 2009 at 4:34 pm
Hey Vivian,
Good point! And it is something I need to add to my new theme. (You can always trackback by adding a simple /trackback to the end of the URL you link to on my site).
Something I need to add and post soon is the Pingback! Wordpress automatically trackback (through a “pingback”) to other people automatically…i.e., no trackback is required (though, it doesn’t hurt!).
If you JUST link back to my blog from your blog AND your blog is on a Wordpress platform, it will appear as a pingback/trackback in the comments (assuming the blog you are referencing allows pingbacks/trackbacks).
My blog does!
Great point, though…cheers…matt
March 13th, 2009 at 10:25 am