My name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer.
For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...
So I was reading Lynn Terry’s KillJoy blog this morning and it really has prompted me to write a well-overdue post for today. It is kind of fitting, too, because on the other end of the spectrum (to what Lynn was saying), I received one of the nicest thank you letters (from Hilda…thanks!) this morning.
But [...]
So I was reading Lynn Terry’s KillJoy blog this morning and it really has prompted me to write a well-overdue post for today. It is kind of fitting, too, because on the other end of the spectrum (to what Lynn was saying), I received one of the nicest thank you letters (from Hilda…thanks!) this morning.
But just like Lynn says, there are some days that are unbelieveable in this business and some days that are down-right awful.
The Rollercoaster.
One thing that I learned early on this business of “making money online” is to be strong, positive and (as they always say in “Meet the Robinsons”), Keep Moving Forward. This business is more a mental one than a technical one, believe it or not.
-> Websites are assets.
-> Marketing is a process.
-> Knowing what to sell is experience.
It is the external factors that really drive this business, though. And in most cases, these external factors are positive. These are the great relationships we have with partners and affiliate managers. It is the social network we do on a daily basis making new friends and (hopefully) customers in the future. It is those days where the stars align and sales are through the roof!
But of course, it can go the other way. One bad email or bad review can make you wish you were back in that old cubicle working 9-5 (well, I have never reached that point yet!). Sales are cyclic and sometimes you ponder the question “Is this the end?” Black hatters can come and steal all of your business and you need to decide “should I join the dark side”?
Yes, this is starting to sound like a Star Wars episode. And just like the movies, we seem to always come out on top, too.
And right now, during this recession that we are ALL experiencing, we need to start thinking positive once again. This is what Seth Godin referred to as “The Dip“…and they are NEEDED to move forward in almost everything (Keep Moving Forward!). So I look at this economic slide as our Dip to keep moving forward. We WILL get out of this and we will be stronger for it, too.
But it is unrealistic to stay strong and positive everyday and sometimes it is just that one stupid email that will throw you off course.
Lynn suggests to throw the covers back over yourself for the day. That works, and is only fair.
My advice is much the same. Bad days are just bad days and trying to “make” yourself positive can sometimes not be realistic. Instead, remove yourself from the bad and replace it with something good. For me, it is turning off my computer and heading down to Starbucks to read a (non-marketing related) book.
- No tweeting.
- No email.
- No marketing.
And once I am feeling good again, I can tackle the mess stronger and more positive than ever before.
cheers…matt
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January 4th, 2009 at 2:48 am