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Classic Google Slap

QUESTION: For awhile, I have been running a Google Adwords campaign that has brought a lot of impressions but a few clicks per day (1-2). I changed around my bids a little bit to find that my minimum bid has raised to $10 per click. What happened?

Well, it sounds like a classic Google Slap to me. A few things are happening here…

1) If you were getting a lot of impressions before and few clicks, you CTR was probably pretty bad. Because of that, you were probably getting bad placements resulting in the poor CTR (catch-22, right?).

2) Google is completely automated so everything depends on when the bots want to visit your site. When you initially bid, its rules were probably different and when you changed your bid, Google will automatically (again) spider your site for quality. Now the rule is probably stating that the landing page is of low quality.

3) About quality score… The index title on your website has good keywords in it, but it might flag as “too much”. The rest of the page has some text (as well as the website) but not tons. The link titles on the page don’t re-inforce the terms you are trying to bid for (as well as some of the backlinks to your page). Again, try to be a “robot” in your mind, not a person. If there is any reason why it thinks you are doing something not right or not adding any value to the internet (or a correlation to the keywords you bid on), it will slap you. Writing a few articles about some of the tasks (like what you have written in the SERVICES section) and then putting anchor text rich on the footer of the page may help a lot. Also, if you are bidding on a term, you might send them specifically to a page on that topic.

4) About your keyword selection. First, this is a very competitive niche. If you are trying to get rank high for these terms, you may need to have higher bids (assuming no Slap). Also, you said that you set your daily limit low (to about $25/day). This will not only suppress the number of impressions, but it will also rank you lower. For terms like this, you need to be doing a LOT of ad text testing to increase your CTR. Again, all of this is kind of a catch-22 (spend more to get higher rankings so you can pay less!?). Just a warning, too…beware of bidding on terms that are too broad. In TruGuru, I call these Broad Tier keywords. They usually have a lot of volume but little traffic. Look into some Focus and Money Tier keywords. This will lower your bid (and volume, of course), but if you can achieve higher CTR’s with these words, you can slowly start dripping in some broader terms (which can be a root of the focus or money keywords) and in many times, these will leverage off of the rest of the campaign resulting in lower prices and better positions for these hypercompetitive terms.

My suggestion: Work on the landing a page and website a little bit more…Add a bit more content, like articles with some keyword-rich anchor texts from at least the homepage (possibly footer!). Don’t optimize too much (like you may have done on the index title). Do a little more keyword research focusing more on the Focus and Money tier keywords (and in this case, you probably can get away with a lower daily budget). At this point, you may want to create first a new campaign and try again…if you get slapped about, you probably want to create a new account. But I think if you beef-up the landing page and choose less competitive keywords, you will probably be fine (just create a new campaign at least).

Tell me how it goes and good luck!

Cheers…matt

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In a previous post, I made the mistake of saying that you could not render videos from Camtasia 6 into a format that YouTube will recognize as high quality.
This is because Camtasia’s MP4 format does not render in a frame rate greater than 15.
But if we look BEYOND MP4, we still see that we can [...]

In a previous post, I made the mistake of saying that you could not render videos from Camtasia 6 into a format that YouTube will recognize as high quality.

This is because Camtasia’s MP4 format does not render in a frame rate greater than 15.

But if we look BEYOND MP4, we still see that we can render as a h.264 type format using Quicktime (MOV).  To do this on a PC requires you to have Quicktime installed on your computer, but this is a free download at the Quicktime Download Page.

Here, we create a few simple “adjustments” to video and audio options in Camtasia 6 (both pre-recording and post-rendering).

The Result: HIGH DEFINITION in YouTube!

Watch in HD for YouTube

This cannot be missed.  Here are a few screen shots below:

PRE-RECORDING

img11.gif

img2.gif

img3.gif

img4.gif


BE SURE TO CHANGE THE PROJECT SETTINGS BEFORE EDITING!…

Camtasia Project Settings

POST-RENDERING

img1b.gif

img2b.gif

movie-settings.gif

img3b.gif

img5b.gif

img6b.gif

Upload to YouTube…Your video will be in HD a few minutes after processing!

Watch in HD for YouTube

cheers…matt

Don't Buy Another Money Making Product Until You Watch These FREE Videos!

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10 Responses to “YouTube High Definition from Camtasia 6”

  1. [...] YouTube High Definition from Camtasia 6 [...]

  2. [...] is what we essentially created in the last blog YouTube High Definition fromCamtasia.  One thing to note here, though, is that if you are using a camcorder to record yourself, you [...]

  3. Excellent tutorial. Love the screenshots! One correction though, you *can* produce to MP4 at 30fps in Camtasia Studio, though I admit this is not obvious. By default, the frame rate for MP4 is “Automatic” which will use the maximum frame rate of all the source clips on the timeline. This setting gives you the smallest file since producing at a higher frame rate would only duplicate frames from your source. Camtasia Recorder defaults to 15fps, which may have led you to the assumption that CS would only render at 15fps.

    If you choose “Custom production settings” on the first page of the Production wizard, then MP4, and go into the Flash Options dialog, you can change the MP4 frame rate. Note: In version 6.0.0, the drop-down should have included the number 30, but it was omitted by mistake. You can manually type the number 30 in the frame rate box for MP4 though and it will produce at 30fps. We’ve corrected the dropdown to include 30fps in version 6.0.1 which should be out very soon.

    Hope this helps,
    Dave O’Rourke
    Camtasia Studio Lead Developer


  4. I did as u said. But i got watch in high quality instead of watch in HD. please help..


  5. Hey Dave,

    Thanks for that feedback about the frame rate for MP4. I tried to find that answer in Techsmith forums but it seemed like (as you say) an update to version 6.0.1. This quicktime work-around is working great for me so far, though.

    And again, Camtasia is perhaps my the most valuable tool that I own. Great product!

    cheers…matt

  6. Hey Adrian,

    Without knowing more about your settings or seeing the video, there is not much I can do. One thing to point out, though, that is not in the video, but IS shown above in the images is to be sure to set your Project Settings to “HD” or some similar setting that keeps the resolution in 1280×720px. The other settings, like “YouTube” will kill your resolution resulting in High Quality, not High Definition.

    cheers…matt

  7. ONE THING FOR SURE, CAMTASIA PRODUCE ONE OF A Hell HD, i have that and I always produce my videos in HD and all are saying to me, how did you do this thing?you have a high,quality video always haha tnx for this camtasia. ive tried those settings and the time just kill me, ive waited for about 4 hours and the rendering is still not finish, so i have to switch on my old stuff, just choosing HD in the dropdown box then save it, that’s it.

  8. One quick note: Camtasia 6 has fixed the original MP4 problem that it once had (essentially, it could not render MP4 in 30 frames per second…now it can). So the new version you don’t have to go through as many hoops. Still, you do need to take caution on the recording settings that you choose. If you don’t record it in hi-definition, nothing will be able to render it in the HD quality…cheers…matt

  9. [...] to learn that Camtasia is the tool of choice for creating screencasts.  Plus, I found some great tips for using it to create YouTube HD screencasts.   I was very relieved, for instance, not to have [...]

  10. [...] - the video was recorded over 3 days on Windows using Camtasia 6 via these suggestions with a Shure SM58 mic with some of the work being done in several Adobe programs.  Jay has also [...]

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