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Do Link Exchanges Still Work?

QUESTION: (Gerald) I have a number of people asking me to exchange links. I have read that this is good, but can’t find anywhere how to do it. Any suggestions, or is there an article you have that would help me. Appreciate it.

Good question, Gerald, because we really don’t hear as much about link exchanges as we did in the past.  I think the big reason for it is it’s effectiveness (or lack thereof).  Search engine spiders are much smarter than they were 2 or 3 years agos.  And most will recognize a “link exchange” rather easily.

For those who don’t know what a link exchange is, it is when you approach another website (usually with similar content to yours) and ask them to place a nice, keyword-rich anchor text link back to your website.  In exchange, you will do the same for them.  Remember that an important part of SEO is backlinks (i.e., receiving links from other websites pointing back to you).  A few years ago, a lot of this “linking power” was represented by a Page Rank.  Getting high Page Rank websites to point back to you effectively will increase your own page rank.

Personally, I think Page Rank is a bit of a farce these days (at least the public one).  I do think the major search engines (like Google) have there own ranking system based on popularity, but it would not be public.  Still, getting links from “authority sites” with relevance (to your niche) is always key. 

Now getting back to the question…I think link exchanges (or “reciprocal linking”) is really not going to help or hurt you.  Any backlink (in most cases) usually will help you.  But if there is a reciprocal link, the spiders will usually recognize this and probably not give you proper popularity for it. 

Again, like everything SEO, this is speculation, but I know there has been a lot of abuse of link exchanges over the years (like link farms, paid text links, etc.) to draw a lot of attention to it.  I used to do it quite a bit.  I don’t really do it any more (unless I am quite friendly with the website and we exchange primarily for the traffic, not the SEO).  I think your efforts would be better suited to article writing/submission, press releases, even directory submissions. 

You can also consider n-way link exchanges.  For a 3-way link exchange example: Site A links to Site B, Site B links to Site C, and Site C links to Site A.  You can do this rather deeply, too.  But still, the search engine spiders are smart and may start recognizing the linking footprints.  The larger the “n”, the better off you are…but of course, this is a hell of a lot more work and requires some skillful coordination.

Personally, I have become somewhat of an a-hole about link exchange requests.  I don’t get as many as I used to, but when I do I usually ignore them. 

cheers…matt

P.S. If you want to know more about Getting Backlinks, check out SEOExciter.com.  (There are 10 free videos over there that shows you how!)

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I never was a big advocate for article marketing and most of my article writing effort has revolved around my SEO (search engine optimization) strategies.  That recently changed when I started to look at some analytics stats on a niche website of mine.
Here’s the story…About a year ago I wanted to conduct an SEO test [...]

I never was a big advocate for article marketing and most of my article writing effort has revolved around my SEO (search engine optimization) strategies.  That recently changed when I started to look at some analytics stats on a niche website of mine.

Here’s the story…About a year ago I wanted to conduct an SEO test by creating a niche website that will be entirely focused on using article submissions to earn myself search engine rankings.  Me (and a couple of my writers) wrote 2 articles per week (plus a related landing page) and  we then submitted the articles to about 8 different article submission sites (that included places like ezinearticles, goarticles, ideamarketers, etc.).

The task was pretty basic, but we did focus on good keyword rich titles, selective anchor text and proper linking strategy.  And sure enough, in about 3 months I found my site all over the search engines for targeted terms.  In fact, I was receiving approximately 300 uniques per day just from organic traffic from Google.  AWESOME!  I proved my point (and made some affiliate cash, too).

But then about a month ago, I noticed my traffic slow down to about 100-200 uniques per day.

Welcome Google Sandbox.

And to be honest, it really did not surprise me since my SEO efforts were quite 1-dimensional (and in a few months, I am sure it will return).  But the interesting thing was that the site was STILL getting traffic.  But from where?

Well, places like Yahoo, MSN and Ask are pretty forgiving when it comes to SEO and I was still getting a good amount of traffic from them.  The interesting thing was that over 20% of my current traffic was coming directly for article websites.

Google Analytics Traffic Sources

That is an additional 700 visitors over the past few weeks.  (And since I convert at about 1.5% and $20 per sale, that is an additional $210…pure profit!).  That is awesome!

And don’t forget the impact that this has on SEO.  Just a couple of months prior, my traffic sources looked like:

Google Analytics Traffic Sources SEO

Here you can see a whole lot of Google organic traffic (as well as the other three major search engines).  Also note here that Buzzle was sending a lot of traffic (another article submission website!).

The moral of this story is that writing articles and submitted them to a dozen or so article submission sites CAN make a huge impact on your online business.

cheers…matt

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One Response to “Traffic from Article Websites?”

  1. I wanted to express my appreciation for your post and also I wanted to tell you that for some reason, I am unable to get your site to work right in IE8. When I switch to Firefox, it seems to work fine. Not sure if it’s a problem with one of the plugins you use, or if it’s something wrong on my end, who knows.

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