My name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer.
For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...
Which social networking tool is the most useful of all? The answer to that question is that it largely depends on what you’re using it for as well as how you’re using it. Sorry to disappoint you and reel you in with that title (ok, so I’m not sorry as that was my intention but [...]
Which social networking tool is the most useful of all? The answer to that question is that it largely depends on what you’re using it for as well as how you’re using it. Sorry to disappoint you and reel you in with that title (ok, so I’m not sorry as that was my intention but don’t surf away until you hear me out!) but the answer to this question is different for different people.
You’ll hear people say that there’s nothing better than MySpace. Then you’ll hear people say they couldn’t make a dime with it. Some Twitter users swear by Twitter as a huge benefit to their online business and some others consider it to be a time waster. Social networking tools are extremely subjective because it’s a lot like finding a tailor made solution on your own. There are at minimum, two factors to consider in finding the best social networking strategy.
1. Niche
2. Approach
The potential for fluctuation is largely based on what type of business you’re in and whether or not there’s a good social networking tool to suit it. Those selling music-based products will find a handful of social networking tools related to music so it can be easy to use those tools if you’re good at social networking. Do be aware, though, that if a niche has a lot of tools targeting it you’ll also find an awful lot of competition in terms of cracking that niche and making money through socializing. Beyond niche specific sites, there are larger tools like FaceBook and MySpace that have varied interest groups and varying demographics but those who do learn to find their niche within the scope of that site can definitely benefit by getting involved and gaining exposure through interacting in an effective way. Those who simply push links that say “buy this” won’t get too far in the social networking world. Symbiotic relationships are the most profitable in the world of making money online.
Researching Social Media Strategies
Many different social tools cater to different niches and if you investigate that tool, you’ll see varying ways to capitalize on using that audience to your benefit. Once you find a site that seems to cater to your niche, consider looking into methods mentioned by niche gurus. In some social networking tools you’ll see obvious ways that you can market and sometimes you have to find out the secrets to creative approaches that your mentors use. Fortunately there’s a lot of information available to help you.
So, while you probably won’t find a single social networking tool that’ll be the single ultimate tool for attaining your wealth, you should consider going on a quest to get better at social networking which will definitely help your online money making efforts in the long run.
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You make great points and I’d like to amplify the fact that your niche will impact your strategy in a big way. Depending on what it is it may or may not be appropriate to use certain networking tools.
Social media strategies also add a little more fun because it allows you to engage with others who are like minded. When you get like minded people together you tend to create a synergy.
December 16th, 2008 at 7:15 pm
I agree, Jay. I forgot to say how much fun social networking can be! I can’t even tell you how many new ideas have been sparked for me from conversations with my peers or from lurking in online water coolers.
Thanks
Dana
December 16th, 2008 at 8:39 pm
I personally was very resistant to social media at the beginning, but I have found it to be both fun (and addictive)…and I cannot tell you some of the great clients and partnerships I have developed from social media…
…one of them being Dana, who I found in a WAHM discussion forum, the author of this blog post! cheers…matt
December 18th, 2008 at 11:00 am
I was very wise to have been so chatty on that forum that day, otherwise I might never have met you, Matt. Sometimes it pays to procrastinate a little. I’ll call it ’strategic procrastination’.
I’ve made a great number of connections online that have helped me personally and professionally. In fact, that’s how I got my start in freelance writing and internet marketing. I met some people on a social blogging site called WritingUp in early 2006 and got leads and ideas and loads of free advice that got me started with making money copywriting, blogging and dabbling in IM.
December 18th, 2008 at 11:10 am