Just Ask Matt - Answers

Do Link Exchanges Still Work?

QUESTION: (Gerald) I have a number of people asking me to exchange links. I have read that this is good, but can’t find anywhere how to do it. Any suggestions, or is there an article you have that would help me. Appreciate it.

Good question, Gerald, because we really don’t hear as much about link exchanges as we did in the past.  I think the big reason for it is it’s effectiveness (or lack thereof).  Search engine spiders are much smarter than they were 2 or 3 years agos.  And most will recognize a “link exchange” rather easily.

For those who don’t know what a link exchange is, it is when you approach another website (usually with similar content to yours) and ask them to place a nice, keyword-rich anchor text link back to your website.  In exchange, you will do the same for them.  Remember that an important part of SEO is backlinks (i.e., receiving links from other websites pointing back to you).  A few years ago, a lot of this “linking power” was represented by a Page Rank.  Getting high Page Rank websites to point back to you effectively will increase your own page rank.

Personally, I think Page Rank is a bit of a farce these days (at least the public one).  I do think the major search engines (like Google) have there own ranking system based on popularity, but it would not be public.  Still, getting links from “authority sites” with relevance (to your niche) is always key. 

Now getting back to the question…I think link exchanges (or “reciprocal linking”) is really not going to help or hurt you.  Any backlink (in most cases) usually will help you.  But if there is a reciprocal link, the spiders will usually recognize this and probably not give you proper popularity for it. 

Again, like everything SEO, this is speculation, but I know there has been a lot of abuse of link exchanges over the years (like link farms, paid text links, etc.) to draw a lot of attention to it.  I used to do it quite a bit.  I don’t really do it any more (unless I am quite friendly with the website and we exchange primarily for the traffic, not the SEO).  I think your efforts would be better suited to article writing/submission, press releases, even directory submissions. 

You can also consider n-way link exchanges.  For a 3-way link exchange example: Site A links to Site B, Site B links to Site C, and Site C links to Site A.  You can do this rather deeply, too.  But still, the search engine spiders are smart and may start recognizing the linking footprints.  The larger the “n”, the better off you are…but of course, this is a hell of a lot more work and requires some skillful coordination.

Personally, I have become somewhat of an a-hole about link exchange requests.  I don’t get as many as I used to, but when I do I usually ignore them. 

cheers…matt

P.S. If you want to know more about Getting Backlinks, check out SEOExciter.com.  (There are 10 free videos over there that shows you how!)

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So the Arbitrage Conspiracy goes live in about an hour now (Noon EST) and I
have received a lot of comments about the teleseminar that you may (or may
not) have listened to last night with Brad Fallon, Mike Filsaime, Eben Pagan,
Yanik Silver, Shawn Casey, Tellman Knudson, and Buck Rizvi.
If you missed the call, you can hear [...]

So the Arbitrage Conspiracy goes live in about an hour now (Noon EST) and I
have received a lot of comments about the teleseminar that you may (or may
not) have listened to last night with Brad Fallon, Mike Filsaime, Eben Pagan,
Yanik Silver, Shawn Casey, Tellman Knudson, and Buck Rizvi.

If you missed the call, you can hear the archive at:

http://www.matthewbredel.com/ac_blog

I know you may be on the fence right now and you probably have a bunch of
questions on whether to join or not.

Here are a bunch of the most common questions I have been getting…

****  What is a CPA Network? ****

A CPA Network (or Cost-Per-Action Network) is very similar to an affiliate network. They are companies that recruit both publishers (or affiliates) to market the “offers” of advertisers.  I use the word “offer” here because this can be a sale, a lead (in the form of a visitor filling in their information on a website), a click, or even an impression.

Arbitrage Conspiracy focuses on the publishing side (though there will be some valuable information for those who wish to be advertisers in this program).

CPA Networks are free to join and “actions” are recorded through tracked links that the CPA Network would provide.

Let’s say you sign up and your network ID is 12345.  You would then go through their listing of “Offers” and choose one you wish you send traffic to.  (example) So you choose an offer that will pay you $2-lead whenever a visitor lands on THEIR website (through your link) and fills out their first name, last name and email address.  Yourlink is tracked in the URL itself.

Example:  Your URL could be http://www.<lead-offer>.com/landing_page.php?id=12345

Note that the end of this URL contains ?id=12345, which is your tracking id.  Of course, all CPA networks use different methods to track.

**** When I Sign Up, It Asks for a Website & Company Name? ****

At the beginning, you will probably not have any website or company created.  This can usually be bypassed by creating a simple blog, for example, at Blogger.com.

To set up a blogger.com website takes about 5 minutes.  Then you can create one simple post and you now have a website.

As for your Company, most CPA Networks don’t require it (because it is a possible to be your own sole proprietor), but if they do require it, I would recommend using your name here.

All CPA networks (that I know of) requires you to list a website.  Some may even want to check it, but in my experience, I have never been denied using a Blogger.com blog.

**** Where do I get the traffic?  ****

The beauty of this program is that it relies heavily on Pay-Per-Click programs (advertisements that appear usually on general search engines like Google, Yahoo, and MSN).  Therefore, the traffic is usually quite immediate and of high quality.

**** Is this just another Google Cash Method? ****

I know this question was a bit eluded to on the teleseminar and yes, there is a “Google Cash” component to this strategy.  Understand, though, that this is NOT the money making component…they use this old Google Cash strategy for testing purposes only.

They also add a few “technical twists” to help by-pass some of the anti-Google Cash rules set up by the Pay-Per-Click (PPC) companies.

(And for those who don’t know what Google Cash strategy is, it is the process of sending visitors directly to advertiser’s website using your affiliate link in the PPCs).

**** Is this going to cost me a fortune in Pay-Per-Click? ****

It can if you don’t know what you are doing.  One thing that is very important about the Arbitrage Conspiracy is managing money and cash flow.  They stressed this a lot in Las Vegas.

Jumping into the PPC-deep-end can cost you a lot of money.  This is why they structure it in such a way to ramp up your expenditures versus profit.  You may start off paying $10 in PPC/day make $20 in sales.  Build on that.  Next week it may be $20 in PPC/day to make $40 in sales.

These guys take it to $10,000 in PPC/day to make $20,000 in sales in a single campaign.  That is $10,000 profit per day.  If you have 10 of these running (like they do), you make $100,000 profit per day.  That is how they do it.

**** So Will I Need a Website? ****

Eventually in the cycle, you will need at least a landing page.  But understand that creating a landing page is MUCH simpler than developing a website.  There are many ways of doing this that require little to no money or technical expertise.

(Remember the Blogger.com blog I mentioned above?  That can be a very successful landing page.  In fact, I have made money using Blogger.com blogs as landing pages myself!)

Of course, the Arbitrage Conspiracy goes into several ways of creating fast, simple, and effective landing pages.

**** So Matt, What do YOU Think? ****

First of all, these guys have not really invented the wheel here, but they have learned how to grease it really well.

The stuff they are going to teach you does work.  I know personally because this is how I have made a majority of my income over the past couple of years.

Of course, I have not scaled it in the way that they have (primarily because I did not know how…and I am currently using these methods to scale my own ventures now!).

There are a few keys to really make this work, though:

- Accept and embrace market research
- Accept and embrace their testing methods
- Be willing to accept some failures (some will work, some won’t - and through testing you will be able to escape without any significant losses, if done correctly)
- Take Action (Most people don’t succeed at strategies such as these because they either don’t try, don’t complete it, or don’t persevere through the road bumps).

From what I saw in Vegas, I think the Pay-Per-Click education of this program is phenomenal.  Having an understanding of CPA Networks is valuable (and under-taught).  And learning how to do proper testing (especially in the world of affiliate marketing) can be EXTREMELY valuable.

The Arbitrage Conspiracy goes into all of these areas in great detail.  And even if you choose not to follow their PPC-CPA strategy, I know you’ll learn a lot about these important aspects that affect all business online.

If you are interested, be sure to check it out 12pm (EST) today at:

http://www.matthewbredel.com/vegas_report

I’m sure there will be tons of bonuses, etc. for “fast action” buyers.  (I don’t know that for sure, though).  There will probably also be some kind of guarentee, too, so if you are not sure, you may be able to trial this out for awhile (again, I am not sure about this!).

That is it for now!  I appreciate all of the questions that have been posted on my blog and on the social networks and I hope this helps answer some of the questions in your own mind about Arbitrage Conspiracy.

cheers…matt

Buy Arbitrage Conspiracy at:  http://www.matthewbredel.com/vegas_report

******************************************

Learn more about using CPA Networks to make insane amount of cash here.

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10 Responses to “Arbitrage Conspiracy FAQ…”

  1. Matt: The arbitrage conspiracy opens at 12.00 noon PST


  2. Thanks for taking the time to do the FAQ on the Arbitrage Conspiracy guys

  3. I realized the PST issue when I received THEIR email this morning…they have been telling us EST for days now…kind of annoying!

  4. [...] Arbitrage Conspiracy FAQ… by Inside the Internet Marketing Mind [...]

  5. [...] Arbitrage Conspiracy FAQ… by Inside the Internet Marketing Mind [...]

  6. Hey Matt -

    I just signed up for the Arbitrage Conspiracy through your link. I will keep you updated on my progress. You owe me lunch next time you are in Orange County…Just kidding

    Take care

    Jeff

  7. Thanks for the support, Jeff! I DO owe you lunch! cheers…matt

  8. Hey Matt,
    I heard there is a monthly subscription in the T&Cs that’s not on the sales page. Do you know anything about that?

    Regards,

    Jules

  9. Nice post on the AC.

    @Jules: Where did you here that? We just did a post about the precise contents you will receive in Arbitrage Conspiracy based upon our own membership we got and got no knowledge about monthly payments.

  10. Not that I’m impressed a lot, but this is a lot more than I expected for when I found a link on Furl telling that the info is awesome. Thanks.

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