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Changing the Font & Style of Your H1 Tags

QUESTION: (Rhonda) I am having problems changing the font size of my H1text. Is this very important? If so, how do I go about changing it?

Changing the text and/or style of an H1 tag is simple in CSS.  It does not affect anything other than how the visitor sees it though (i.e., if you use a large font, it means nothing more than a smaller font, in SEO terms or how Google sees it).

You can change the H1 tag locally or in the CSS definition file.

If you want to change all of the H1 tag settings in your entire website, you would do this in the CSS file:

h1 {
font-size: 24px;
}

You would use the h1 tag as you normally would:
<h1>This is my H1 tag</h1>

You can define a class in the CSS file which allows you to define your new style whenever you wish anywhere on the site:

.h1style {
font-size: 24px;
}

You would add this class to your h1 tag, when you wish it:

<h1 class=”h1style”>This is my H1 Tag</h1>

* Remember to add the “.” when defining it in the CSS to classify it as a class.

Finally, you can do it locally using a style attribute (without the CSS file):

<h1 style=”font-size:24px;”>This is my H1 Tag</h1>

All of the above do the exact same thing.  Their use is based on how often you use the style and how you want it defined (whether globally or locally).

Also, remember you can add other styles to the same definition (like color):

<h1 style=”font-size:24px; color:red;”>This is my H1 Tag that is Red and 24px high</h1>

I find that being able to change the styles of my text for header and other standard tags to be quite invaluable!  Knowing a little bit of CSS can go a long way.  Give this a try!

The easiest thing to try first is the local definition using the style attribute. If this is working for you, consider creating or editing your own CSS file!

Good luck!  cheers…matt


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Matthew Bredel begin_of_the_skype_highlighting     end_of_the_skype_highlightingMy name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer. For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...

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So what do these two guys from the Arbitrage Conspiracy actually do to make $50k-$100k/day?
In the video, I outline a simple 3-Step plan that they seem to implement in nearly all of their campaigns.
Step 1 - Identify an Offer to Promote
In this step, they usually go to free CPA Networks and browse over the various [...]

So what do these two guys from the Arbitrage Conspiracy actually do to make $50k-$100k/day?

In the video, I outline a simple 3-Step plan that they seem to implement in nearly all of their campaigns.

Step 1 - Identify an Offer to Promote

In this step, they usually go to free CPA Networks and browse over the various types of offers (focusing on Pay-per-lead, in most cases).  From the statistics provided and some general market research, they chose an offer.

Step 2 - Testing the Offer

Using systematic techniques (which involves a lot of competition spying), they use pay-per-click networks to test the offer. (Nope, there is no website at this point!) Don’t be expecting to earn much money in this phase, but the information that you discover from a simple testing plan will be the foundation for step 3.

Step 3 - Promote the Offer

If the offer tests well, they continue to create a rather simple landing page.  This can be done using templates or predesigned web pages.  In some cases, the offer will provide most of the graphics for you.  Here, you will use your test data to increase your profit margin (and in many cases, traffic).  This is where a bit of campaign ramping takes place.  With the proper ramping, they can take a $10/day campaign into a $10,000/day campaign with very little risk.

Of course, this is the basic outline.  There are more details (and more tricks) to make this work, but believe it or not, this is generally what is involved.  There are really two tough parts to this:

1)  The Research - Finding the right offer to promote is a major key to success here.  Luckily, they provide many strategies on which products to focus on initially and the testing phase is there not only to gather data, but to provide insight on whether or not this offer is going to work or not (before you get too involved).  This reduces the risks significantly.

2)  Pay-Per-Click - Knowing how to use pay-per-click CORRECTLY is essential to make this work.  That is why much of the Arbitrage Conspiracy focuses on using pay-per-click.  I have spent years learning how to use pay-per-click effectively and within 4 hours in Las Vegas, these guys released many of the secrets I spent a lot of time and money having to learn myself.

cheers…matt

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**********************************************************

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19 Responses to “Arbitrage Conspiracy Review (Pt 3) - 3-Step Plan”

  1. Matt: Great info, I live in Canada, will that present a problem with these CPA networks as most of the offers are directed at the US market


  2. Matt: If the Arbitrage is so great it would be silly for any IM to do anything but. Are you going to do it too or just make afffiliate fees?

  3. Bill, what I DO is very similar to what the Arbitrage Conspiracy does, just at a much larger scale. Most of what the Arbitrage Conspiracy teaches are the things I needed to learn myself in affiliate marketing. This whole thing is affiliate marketing at a larger (and somewhat different scale). And I do promote CPA offers (and this has also prompted me to try a few other campaigns, too). I may not make $100k/day (but up to $1k/day is not bad, in my opinion!)…and yes, I do get affiliate commissions for this product.

  4. Thanks Matt: Still wouldn’t I get just as much by following you and keeping up with your materials on WebNetVideo? and other materials I’ve gathered? With all the hype I’ve gotten I have the feeling that the Arbitrage Conspiracy is going to be pricey. I guess we’ll know more after tonights teleseminar.

    Bill

  5. [...] Arbitrage Conspiracy Review (Pt 3) - 3-Step Plan [...]

  6. Bill, of course I think my stuff is just as good, but it a bit more broad and focuses on more traditional affiliate marketing methods (than this). This is kind of specific in the strategy they are trying to teach.

  7. Just over a year ago, I started in affiliate marketing using Google Adwords to direct traffic to affiliate links for Clickbank products. It made very little money because I was never able to get my quality ratings high enough to get low costs per click - never mind being able to out-compete the other internet marketers for keywords.

    My solution was that I needed to create a quality website for Google adwords to work well.

    Now if this is another PPC method, have they resolved the Google quality score and Google Slap issues?

  8. Vince, I totally understand your point here. I’ve tried (and failed) at Google Cash methods in the past, too (primarily due to competition for the URL and Google Slaps).

    The answer is they DO create a landing page of quality and depth AFTER some initial “Google Cash” method testing (usually which doesn’t last too long…or at least long enough until they are Google Slappes). Again, there is no real money made in this “Google Cash” phase…it is used to test both the products and the keywords. From there, good PPC practices MUST take place in order for this to work (including good Quality scores, unique landing pages, and relevant content)…though, some of this is a little bit “gray hat”. cheers…matt

  9. MAtt, I have looked for that PDF file on matthewbredel.com/vegasreport and do not see it ??


  10. Matt,
    Your videos and your honesty is what made me order through your Affiliate link instead of the big guys. You explained to me what I was not finding in the gobs of text that everyone has out.
    Thank you,
    Ana Seidel
    http://www.TheVeryBestChocolate.com


  11. Hey Jeff…yeah, right now that the offer is up, the PDF seems gone…I am working on trying to get a new link for that PDF. Stay tuned…I’ll let you know…

    And Thanks for your support, Ana!

    cheers…matt

  12. Hello Matt!
    I purchased the Arbitrage Conspiracy course from you and I got a question: I am new at this and I made a lot of mistakes with my Google Adwords account. My account history will be affected and so my quality score. Do you think it would be a good idea to open a new one and start brand new when the class begins?Thanks for your advice.

    Nathalie Veilleux


  13. Hey Nathalie!

    First, thanks for the support!

    And to answer you question, I personally WOULD create a new account for this (assuming that your history of the current account is not spectacular). I have been playing around with this stuff myself and that is what I did (even though some of my Adwords accounts have very high quality). Start from scratch, though. For the few dollars it costs to set up, you are better off to begin with a fresh template. (Also, the way that the Arbitrage Conspiracy works, you will be creating a lot of Groups, too…this is just going to keep you more organized in the long run). cheers…matt

  14. Thank’s Matt for the advice, I will follow it , delete my old Adwords account then create a new one.Have a great Holiday! I will keep you posted!


  15. Hi there Matt, I just came across the arbitrage conspiracy IM opportunity a few days ago and am very excited! I noticed the sign up/registration just closed (as of 12 pm PST) YESTERDAY! Is it possible that I come on board still? Please advise. Kind Regards, Nikki.


  16. Nikki,
    Sorry it is currently closed but keep posted for any last minute re- openings. cheers…matt

  17. Matt, why don’t you come up with a similar course as Arbitrage Conspiracy, as you have most of that expertise yourself (maybe better). It’d be useful for newbies like us who missed out the Conspiracy Course.


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