My name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer.
For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...
I wrote about gettin’ Google Slapped Silly a month or so ago and of course, being such an “expert” at Adwords (ha!), I would avoid this in my future, right? Well, I created a new campaign a few days ago (and gosh, what a great idea I had, too!). I created my website, did the [...]
I wrote about gettin’ Google Slapped Silly a month or so ago and of course, being such an “expert” at Adwords (ha!), I would avoid this in my future, right? Well, I created a new campaign a few days ago (and gosh, what a great idea I had, too!). I created my website, did the appropriate keyword research, and created my campaign in Google Adwords. First day, I got over 500 (500!!!) clicks at less than 0.04 each. Lots of good sales. Cha-ching! I’m ready to retire! (well, not really, but this was beginning to look very profitable).
Day two came and I went to check my earnings and it dropped by more than 90% (90%!). Huh? So I go back into Adwords to find that my $0.04 clicks went to $10! SLAP!!! Huh? What happened? My CTR was rather good at about 7%. My ads, keywords and my landing page are very relevant to each other, too. My quality score went from Great to Poor overnight. Why?
Here is what I think happened…When you initially create an ad in Google Adwords, it will make a calculated guess at the quality score and bid amount. Because it drew a lot of attention, it probably went to the second round of editors overnight. At that time, the editor (whether it is human or electronic) probably felt that the website was not high enough “ranked” to receive the large amounts of traffic it was receiving. I am not necessarily talking about “Page Rank” right now, but rather, relevancy and quality. Sure the website is highly relevant to the topic, but its DEPTH was non-existant (Meaning it was a stand-alone entity with no further unique information or links attached to it). The editor probably sees this like an “adsense” site or a keyword generated site. Again, Google is getting smarter and does not support “quick and easy” landing pages (which technically, my page was!).
So my plan of attack is to expand the website a little bit. It is probably not too hard. I will probably write about 5-10 articles related to the topic at hand, and maybe even create a little sitemap page to help the Googlebots find it. Right now, the initial 500 clicks provided me with enough information that my idea is good. Now I just need to satisfy the Google gods with a bit more depth and hopefully my $10 bid requirement will drop back down to $0.04. I’ll let you know what happens!
- Matthew Bredel
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