Just Ask Matt - Answers

Do Link Exchanges Still Work?

QUESTION: (Gerald) I have a number of people asking me to exchange links. I have read that this is good, but can’t find anywhere how to do it. Any suggestions, or is there an article you have that would help me. Appreciate it.

Good question, Gerald, because we really don’t hear as much about link exchanges as we did in the past.  I think the big reason for it is it’s effectiveness (or lack thereof).  Search engine spiders are much smarter than they were 2 or 3 years agos.  And most will recognize a “link exchange” rather easily.

For those who don’t know what a link exchange is, it is when you approach another website (usually with similar content to yours) and ask them to place a nice, keyword-rich anchor text link back to your website.  In exchange, you will do the same for them.  Remember that an important part of SEO is backlinks (i.e., receiving links from other websites pointing back to you).  A few years ago, a lot of this “linking power” was represented by a Page Rank.  Getting high Page Rank websites to point back to you effectively will increase your own page rank.

Personally, I think Page Rank is a bit of a farce these days (at least the public one).  I do think the major search engines (like Google) have there own ranking system based on popularity, but it would not be public.  Still, getting links from “authority sites” with relevance (to your niche) is always key. 

Now getting back to the question…I think link exchanges (or “reciprocal linking”) is really not going to help or hurt you.  Any backlink (in most cases) usually will help you.  But if there is a reciprocal link, the spiders will usually recognize this and probably not give you proper popularity for it. 

Again, like everything SEO, this is speculation, but I know there has been a lot of abuse of link exchanges over the years (like link farms, paid text links, etc.) to draw a lot of attention to it.  I used to do it quite a bit.  I don’t really do it any more (unless I am quite friendly with the website and we exchange primarily for the traffic, not the SEO).  I think your efforts would be better suited to article writing/submission, press releases, even directory submissions. 

You can also consider n-way link exchanges.  For a 3-way link exchange example: Site A links to Site B, Site B links to Site C, and Site C links to Site A.  You can do this rather deeply, too.  But still, the search engine spiders are smart and may start recognizing the linking footprints.  The larger the “n”, the better off you are…but of course, this is a hell of a lot more work and requires some skillful coordination.

Personally, I have become somewhat of an a-hole about link exchange requests.  I don’t get as many as I used to, but when I do I usually ignore them. 

cheers…matt

P.S. If you want to know more about Getting Backlinks, check out SEOExciter.com.  (There are 10 free videos over there that shows you how!)

More Questions & Answers...
GOT A QUESTION?

Who is Behind Marketing Mind?

Matthew BredelMy name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer. For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...

Read More about Matthew Bredel
GURU STUFF
Interviews, Guest Posts & More

Exposing the FTC Regulations on Endorsements and Testimonials

Over the past month, I have felt a lot of rumblings throughout the internet due to the lasted FTC rulings on Testimonials and Endorsements. This IS going to change the way we market online, but who really understands this? Here, I sit down with expert internet law attorney Linda Goodman (from TheGoodmanLawFirm.com) to help me understand the fate of my own websites and its affect on this internet marketing world.

Read Full Post >


GEEK CORNER
HTML, PHP, MySQL
& Other Geeky Stuff

Htaccess & Other URL Redirect Methods

(Sonya) I came to this site by clicking on a “learn more” link that redirects to this page - what I want to know, although be it very basic, is how do I get a link to look like that? For example this web page url is http://www.matthewbredel.com/just-ask-matt, however I just clicked on something that said “learn more”. I want to know how I can title my links whatever I want with hidden url links in the exact same way you have!

Read Full Post >


Share This Post...

I have to admit that I am slowly becoming a twitter-addict.  I have TwitterFox running on all of my computers now and I can’t seem to ignore it.  In fact, it is probably a BETTER way of getting a hold of me these days versus email.
(And that is funny because I have recently made SO [...]

I have to admit that I am slowly becoming a twitter-addict.  I have TwitterFox running on all of my computers now and I can’t seem to ignore it.  In fact, it is probably a BETTER way of getting a hold of me these days versus email.

(And that is funny because I have recently made SO much effort in NOT checking email very often - about 3 times per day - to increase my productivity, but now I spend about twice as much time “tweeting” instead).

The trade-off is good, though.  Emails really do seem to bog down my time (and in most cases, accomplish nothing).  Twittering allows me to engage with my friends, my clients and, in general, network!

Has it helped increase sales and marketing efforts?

Absolutely!

So right now I spend a lot of time both engaging with my followers as well as learning from some of the top “twitterers” online (such as people like @DaveTaylor,  @LynnTerry, and @emailcopywriter).  In fact, twitter has even helped me finding joint venture partners.

And over the last month or so, I feel that I have gotten into my “Twitter-groove” by establishing my own guidelines and techniques on what I write, who I reply to and who I follow.

What do I write? - Almost anything.  I do try to create a mix of internet marketing discussion (”Spending the day testing Google Chrome”), personal BS (like “I just had the worst coffee of my life”), general links sharing (”Check out this story on CNN about a 10 legged squirrel…http://www.cnn.com/blahblah”) and I even slip in a cloaked affiliate link once in awhile (”Contemplating to buy a new FlipHD camera…check it out:  http://cli.gs/blahblah”).

Who do I reply to?  - I try to send at least one reply to almost any person who replies to me.  I will also reply to any post that I can actually contribute to (and possibly be humorous about).  Writing “Great Tweet” is lame.

Who do I follow? - This is the most interesting question!  I know that a lot of “power-tweeters” choose to follow everyone that is following them.  Personally, I don’t really like this.  Yes, it feels great to have John Reese following me on twitter, but let’s get real, do you really think he is following my tweets? No.  I really think that to use twitter properly requires a bit of give and take.  I DO read nearly all of the tweets of the people that I follow and engage them when appropriately.  Having too many people to follow only results in losing contact with the people that you really do wish to engage with.

How do I pick out these people?  I first chose to follow the leaders in my industry. I also choose personal friends both in the industry as well as outside the industry.  From here is where networking becomes critical!  If people choose to write to me or engage with me (beyond “Great Tweet”), I will usually follow them.  If they took the time to read my tweets and reply to me, these are people I want to have in my social network.

I admit that as I grow on twitter, following more people becomes more complicated…but IF they are engaging with me, the time is well spent!

So I guess a good banner to conclude this blog would be…

“FOLLOW ME…

ENGAGE WITH ME…

JOIN WITH ME…”

I’m at TWITTER

http://twitter.com/MatthewBredel

cheers…matt

Don't Buy Another Money Making Product Until You Watch These FREE Videos!

First Name:
Email:

One Response to “Twitter Friends for Hire!”

  1. I in fact made a decision to just say screw the issues of holding out months and years for a decent following and made use of a twitter followers program to get me 1k followers. They in fact have all stuck around and I’ve gotten 40 retweets in the prior weeks time, 40 additional than I had ever gotten previously. Bliss. Really however there are a bundle of those individuals to choose from, but I deemed them professional. Also you can get some free pieces of software and such in other areas but I am not a developer so won’t be able to bust them out.

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>