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Changing the Font & Style of Your H1 Tags

QUESTION: (Rhonda) I am having problems changing the font size of my H1text. Is this very important? If so, how do I go about changing it?

Changing the text and/or style of an H1 tag is simple in CSS.  It does not affect anything other than how the visitor sees it though (i.e., if you use a large font, it means nothing more than a smaller font, in SEO terms or how Google sees it).

You can change the H1 tag locally or in the CSS definition file.

If you want to change all of the H1 tag settings in your entire website, you would do this in the CSS file:

h1 {
font-size: 24px;
}

You would use the h1 tag as you normally would:
<h1>This is my H1 tag</h1>

You can define a class in the CSS file which allows you to define your new style whenever you wish anywhere on the site:

.h1style {
font-size: 24px;
}

You would add this class to your h1 tag, when you wish it:

<h1 class=”h1style”>This is my H1 Tag</h1>

* Remember to add the “.” when defining it in the CSS to classify it as a class.

Finally, you can do it locally using a style attribute (without the CSS file):

<h1 style=”font-size:24px;”>This is my H1 Tag</h1>

All of the above do the exact same thing.  Their use is based on how often you use the style and how you want it defined (whether globally or locally).

Also, remember you can add other styles to the same definition (like color):

<h1 style=”font-size:24px; color:red;”>This is my H1 Tag that is Red and 24px high</h1>

I find that being able to change the styles of my text for header and other standard tags to be quite invaluable!  Knowing a little bit of CSS can go a long way.  Give this a try!

The easiest thing to try first is the local definition using the style attribute. If this is working for you, consider creating or editing your own CSS file!

Good luck!  cheers…matt


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Matthew Bredel begin_of_the_skype_highlighting     end_of_the_skype_highlightingMy name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer. For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...

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A couple of months ago, I talked about the Google Bomb.  Just a reminder, the Google Bomb was set off by a lot of SEO experts to get the term “miserable failure” to point to President Bush’s home page whenever it appeared in the Google Search Engine Results Page (SERP).  They did this by creating [...]

A couple of months ago, I talked about the Google Bomb.  Just a reminder, the Google Bomb was set off by a lot of SEO experts to get the term “miserable failure” to point to President Bush’s home page whenever it appeared in the Google Search Engine Results Page (SERP).  They did this by creating a lot of links with anchor text with the words “miserable failure” that pointed to the president’s home page at Whitehouse.gov.  This, of course worked.  Google did not find it too amusing, though.  Why?  Because it was not necessarily relevant.  Google sees this as a flaw in their algorithm.  So at the end of January, they updated their algorithm to supposedly “prevent” external manipulations of the search engine results.  The links went away.  Some people got upset because it disrupted their own search rankings.  And that was that…

…Until recently.  Type “failure” back into Google and look what comes up first again:  GEORGE BUSH!  Uh oh!  What happened?  Well, it was probably an oversight to begin with, but The White House released a transcript of a press release on this website that included the word “failure” within it.

This is very insightful!

From an SEO research standpoint, this supports the notion that their new algorithm does support the anchor text greatly, but it is only supports the anchor text (from an EXTERNAL source) as long as it is supported by internal, content and text.  As soon as the whitehouse website’s content affirmed the use of “failure” to the Googlebots, the power of the anchor text swooped in to immediately and placed this website to number one in the SERPs for the highly competitive keyword “failure”.   This confirms that anchor text is still alive and well and also lets us know that on-page relevancy is the key to allow this anchor text make a difference! (Gosh, I love this Google Bomb stuff!)

- Matthew Bredel

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