A couple of months ago, I talked about the Google Bomb. Just a reminder, the Google Bomb was set off by a lot of SEO experts to get the term “miserable failure” to point to President Bush’s home page whenever it appeared in the Google Search Engine Results Page (SERP). They did this by creating [...]
A couple of months ago, I talked about the Google Bomb. Just a reminder, the Google Bomb was set off by a lot of SEO experts to get the term “miserable failure” to point to President Bush’s home page whenever it appeared in the Google Search Engine Results Page (SERP). They did this by creating a lot of links with anchor text with the words “miserable failure” that pointed to the president’s home page at Whitehouse.gov. This, of course worked. Google did not find it too amusing, though. Why? Because it was not necessarily relevant. Google sees this as a flaw in their algorithm. So at the end of January, they updated their algorithm to supposedly “prevent” external manipulations of the search engine results. The links went away. Some people got upset because it disrupted their own search rankings. And that was that…
…Until recently. Type “failure” back into Google and look what comes up first again: GEORGE BUSH! Uh oh! What happened? Well, it was probably an oversight to begin with, but The White House released a transcript of a press release on this website that included the word “failure” within it.
This is very insightful!
From an SEO research standpoint, this supports the notion that their new algorithm does support the anchor text greatly, but it is only supports the anchor text (from an EXTERNAL source) as long as it is supported by internal, content and text. As soon as the whitehouse website’s content affirmed the use of “failure” to the Googlebots, the power of the anchor text swooped in to immediately and placed this website to number one in the SERPs for the highly competitive keyword “failure”. This confirms that anchor text is still alive and well and also lets us know that on-page relevancy is the key to allow this anchor text make a difference! (Gosh, I love this Google Bomb stuff!)
- Matthew Bredel
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My name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer.
For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...
