From an on-page SEO standpoint, we have learned that there are a few things that should be given special attention:
H1 Tags
Titles
Meta Keyword tags (to some extent)
Body Content (keyword density)
Linking Strategies within the page
But for the longest time, I really have ignored the description meta tag. Why? Because it did not seem to help [...]
From an on-page SEO standpoint, we have learned that there are a few things that should be given special attention:
- H1 Tags
- Titles
- Meta Keyword tags (to some extent)
- Body Content (keyword density)
- Linking Strategies within the page
But for the longest time, I really have ignored the description meta tag. Why? Because it did not seem to help me from an SEO standpoint. To some extent, this still may be true. The relevency of the description tag for search engine optimization is still debateable. So naturally, I did not think much of it for awhile. Sure, I put it in there for “fun”, but in some cases I wrote something like: “This is my description for selling apples”. Who cares, right? No one is going to see it. It is hidden in the source of my code.
That is what I thought until I looked up one of the keywords in the SERPs and saw this:


Of course, this example has been fixed, but you can only imagine my horror when I saw I product I was reviewing appearing in the top of the SERPs what some still description about nothing. This made me re-evaluate my description tags a lot! This is almost as important as creating an Adwords ad. Your title will catch the users interest, but it is the description that will make them click your link. And remember, this is a FREE LEAD! It seems foolish to me to spend so much time and money to create the perfect PPC ads, but then completely ignore the simple description meta tag of my website.
So before you do anything today, review your description tags for EVERY webpage that you own. The SERPs may not necessarily use this description tag, but if they do, you better make sure it is relevant. Else, you are sending tons of potential free customers away (as well as wasting a heck of a lot of time optimizing your website to get a high placement no one will click on!)
- Matthew Bredel
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My name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer.
For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...