My name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer.
For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...
With all of the Google Slapping that is going around these days, it is probably a good time to brush up on some ways to increase the quality of our keywords. So what do you do when you either create an Adwords campaign that results in $10 minimum price bids OR when Google performs one [...]
With all of the Google Slapping that is going around these days, it is probably a good time to brush up on some ways to increase the quality of our keywords. So what do you do when you either create an Adwords campaign that results in $10 minimum price bids OR when Google performs one of their famous “Slaps” that changes your nice $0.10 bid to $5? I do a few things, in order of simplicity:
EASY
Re-Write Your Ads - Include the most important keywords in the Title. Sprinkle some keywords or synonyms throughout the text.
Use More Specific Keywords - Be sure to use Exact and Phrase Match keywords whenever possible.
Use Lower Competition but Highly Relevant Keywords - Try targeting the customer rather than the product. For example, if you are promoting reverse mortgages, it is worth knowing that your customer is probably a senior citizen…senior citizen’s like to travel…so maybe bid on some keywords about cruises? Remember that keyword quality is based not only on relevancy, but competition, history and click through as well!
MEDIUM
Split your Campaigns into Multiple Groups - Having dozens of Ad Groups is not a bad thing. Doing this will tie your keywords more directly related to each specific Ad resulting in more quality.
Fix Your Landing Page - Make sure that you have quality content that is relevant to your keywords on the page. It may be worth writing different articles about different keywords to make the keywords more relevant. (PLUS, more pages equal more quality and improves the SEO of the website!)
WHEN ALL ELSE FAILS
Kill the Campaign and Start Over - Use a new campaign name and try again. If your campaign has a human editor looking over it, that editor may simply not like what you are doing. Once you dump it, it erases it from their editorial ownership. This is a guess, but I have tried this and it worked wonders!
Kill the Domain - I hate to say it, but Google will blacklist a domain! If you bought a domain with a past history or you did something that displeased the Google gods, you may find yourself always treading for water. This is an absolute last result, but for some, this may be the only ways to prevent yourself from living in the high bid price land for a very long time.
One final note: When you do may a change to a landing page, ad or keyword, the results usually do not appear immediately. Check back in a day or two to see if anything had changed.
- Matthew Bredel
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