My name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer.
For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...
This will teach for not turning on my computer on Sunday!
Subject: The comments on my blog at:
The 7 Figure Hype - Again!
I think everyone has interesting points here and I know the frustrations that some of you have on offers like these (because I have experienced them too).
I TOTALLY agree that there are offers out [...]
This will teach for not turning on my computer on Sunday!
Subject: The comments on my blog at:
I think everyone has interesting points here and I know the frustrations that some of you have on offers like these (because I have experienced them too).
I TOTALLY agree that there are offers out there that are really meant to trick people into something they have no intention of joining. I really don’t think this is the case here. I went through the buying process, I read all of the ad copy and the one seems pretty clear what you are signing up for.
The issue I think many people have is not the offer, it is the marketing. The term “FREE” is used rather loosely, but then again, I think it is fair. You can technically go through this process and end up receiving the 7 Figure Secrets and the Butterfly Marketing Manuscript for free.
What about the shipping? Touche’, this is an added “non-free” portion of the product but there is really no profit gained in shipping costs. But you are right, “Free” is loose here.
What about the magazine subscription? It automatically signs you up for a magazine subscription which will cost $29.95 per month after the trial period. In fact, it is funny how he does it by putting a checkbox (which is actually a image) that cannot be unchecked. This CAN cost you money. To not pay this, it is your responsibility to make the phone call and cancel it.
So why doesn’t he just sell the subscription first, then offer the bonuses second?
Because he is marketing.
Which sounds more appealing (or at least, which one would you click first?):
FREE Copy of 7 Figure Secrets: Full Outline of Mike Filsaime’s $5000/person Workshop!
*
Trial Mike Filsaime’s New Interneting Marketing Magazine for 30 Days Free!
From a conversion standpoint, I guarentee the first will out-perform the second at least 3 times. How do I know this? Because I have been testing this stuff myself with my own product at NetWebVideo. The value and WOW appeal of the first ad is much greater (and causes more curiosity) than the second ad. I personally would click to the first just to see what is going on…the second, I already KNOW what is going on and maybe I’m interested, maybe not.
The trick to this type of marketing gets back to where we started: Being clear on what you are selling! If I were to put an ad like this, I would make sure that the offer was well spelled out on the sales page. Many people will come to the site, see that there IS this subscription, and then just leave. Others, will see the offer, come to the site, see the subscription (and option to opt-out at any time) and continue through the joining process.
One final example for the day (because it is one that I get email about!)…I pay for an Adword ad where the headline says:
Is WhatDoISell a Scam?
Read My Review to Find Out the Truth!
First of all, the click through rate is rather high for the keywords that I bid on. But I receive plenty of angry emails from people saying: “Hey, you advertised that WhatDoISell is a scam, yet your review praises it…that is misleading!”
It really is not, but I posing a question here, not a claim. Yes, it is subtle and a slight play on words, but it catches people’s attention and it is NOT inaccurate! I absolutely LOVE WhatDoISell and Lisa Suttora is an awesome lady. I am not here to put a cloud on her, but rather, give searchers a reason to click on my ad.
This is marketing! You need to stand out on the internet. You need to catch people’s attention.
ou need to “move the free line”.
And as the industry continues to grow, you will see the free line continue to grow, the guarantees continue to become more enticing and the options of what to buy continue to increase.
As a marketer myself, I need to respect this (and to some degree, apply it), too.
As a student of internet marketing, I love it! More and better content is now available at prices that were not even present just a year ago. And I am not going to judge these products (in most cases, that is) by their marketing practices, but rather the content and the value they have to offer.
Most information products online are guaranteed anyway. If the product does not deliver, I return it. If the product IS a scam, I report it. And if the product is good, I learn from it and move on to further studies.
I’m looking forward to my copy of Mike Filsaime’s 7 Figure Secrets in the mail as well as my first copy of his new internet marketing magazine.
And just like a marketer, I paste my own affiliate link (with my own bonus offer) below for those of you still interested in Mike’s 7 Figure Secrets offer (while it still lasts):
http://www.matthewbredel.com/7figure
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Other Links:
Full Mike Filsaime’s 7 Figure Secrets Review
Full Lisa Suttora’s WhatDoISell.com Review
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I signed up for Mike’s 7 Figure Secrets through your link and from your email and the sales pitch itself, I know what I am getting into. I am digging the 7 Figure Secrets and scanned Butterfly Marketing and that looks great, although ahead of where I am at currently. I look forward to reading your bonus also.
In my opinion this is worth the shipping that I paid and the effort of canceling the magazine, if I choose too.
June 9th, 2008 at 11:48 am
Hey Dawntrenee,
That is exactly my point! I think we know what we are getting into…If it sucks, we are out about $8. I’ve read it, I think it is well worth a lot more than $8. And if they try to screw us over, I’m going to get screwed too (and we’ll all go after them TOGETHER!).
cheers…matt
p.s. Tell me what you think of the Frustrated Affiliate one of these days!
June 9th, 2008 at 12:45 pm