One of the most misunderstood concepts in all of information product affiliate marketing focuses around Clickbank and its Gravity score. Understand that Gravity is NOT a measure of popularity of a product or its sales. Rather, it is a time-based figure of merit on the success that other affiliate marketers have had selling this product. This video, in true school-room fashion, focuses on what Clickbank Gravity actually is and deciphers how one can derive the Gravity of a Clickbank product (roughly). And in conclusion, we brainstorm what this number ultimately means to us as online affiliate marketers.
Visit Clickbank for more information on Gravity.
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My name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer.
For close to 10 years, I worked for a defense company as an electrical engineer until one day I had the I found a $50 eBook and began my internet marketing career... sort of! The first few months I lost my shirt! I did everything wrong and really tried to re-invent the internet marketing wheel. Big mistake!





Great video. super informative, and I’ve yet to run across a video on any of the other online biz blogs that I frequent which talks specifically about a very important part of clicbank marketing…
June 22nd, 2008 at 11:39 pm
A very helpful explanation, thank you. I’ve been thinking of creating my own digital product and was scoping out the competition on Clickbank, and had no idea what gravity was beyond a vague notion that higher meant more sales.
I was glad to find your video.
July 18th, 2008 at 10:38 pm
[...] Matthew Bredel put together a great video explaining Clickbank Gravity. Many people thinks it represents popularity, but only represents the number of unique affiliates who are selling this product. He draws it out on a whiteboard which makes it easier to understand. [...]
August 5th, 2008 at 10:46 am
Great work! That video actually made this topic interesting! Now I have a thorough understanding of CB popularity and gravity.
September 14th, 2008 at 4:37 pm