One of the biggest mysteries of pay-per-click advertising is trying to figure what Google Adwords thinks is “quality”. As we know, minimum bid prices and ad placement is a function of your text ad and landing page. But how do we know what is good and of “high quality”? Google provides us with a qualitative Quality Score, scoring each keyword as Poor, OK, and Great. But what does that tell us? In this video, we show you how to find this Adwords Quality Score and how to use it to reduce your bid prices, raise your ad position and avoid the evil Google Slap!

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