My name is Matthew Bredel and as of March, 2007, I am a full-time, work-at-home internet marketer.
For close to 10 years, I worked for a defense company which was an OK job, but I was so uninspired in life and frankly, I needed some more money. That is when I first discovered internet marketing! Now I admit that I didn't start making thousands in my first couple of months (in fact, I lost my shirt!), but I finally saw the "internet light"...
Yes, Google Slap 3 has come and gone and with it, a whole lot of very disgruntled Adwords users. One day you are doing great, your CTR is > 5%, you are making money and then all of a sudden you return to your Adwords campaign to find that your killer keywords are now requiring [...]
Yes, Google Slap 3 has come and gone and with it, a whole lot of very disgruntled Adwords users. One day you are doing great, your CTR is > 5%, you are making money and then all of a sudden you return to your Adwords campaign to find that your killer keywords are now requiring $5 or $10 per click. So naturally, you change your bid to $10 per click, right?
I don’t think so! I think talking about Google Slaps are a good idea, but really, just like SEO, it is more of a guess and observation rather than a fact. And this Google Slap is not just something that happens to current Adwords campaigns, it also affects new campaigns, too. I am sure some of you have had a really great idea and knew the perfect keywords to promote it. You create this awesome ad, pick out some sure-fire winning keywords and create a landing page that has nothing but this product on it…only to find that Google Adwords wants $5 per click.
Here, you have a few options:
- Cry and Give Up
- Screw Google Adwords, I’m going to focus on SEO!
- Figure out what you did wrong with Google and improve it.
Well, I am not much for crying and giving up (Remember my blog from last week?). SEO is always a good thing, but that can take months to build traffic. So we need to figure out ways of improving Google’s perception of us.
For today, let me throw out a little hidden tool of Google Adwords: If you go into your keyword campaign, hidden in a “Customize Columns” section is a selection for “Show Quality Score”.
After you turn it on, you can select to have the quality score to be shown for each keyword.
GREAT, HUH!? Well, it is kind of interesting but really does not tell us too much. This score can basically be three things: Poor, OK and Great. Now, to conclude that a $10 bid is a Poor quality word does not require a graduate degree in marketing. But distinguishing between OK and Great keywords can be important. For now, check out this tool and see how it goes. I’ll go over a few other bid improvement ideas next blog!
- Matthew Bredel
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