Drowning in Stupid Internet Tasks

I found myself in a rut.

Well, not really, but I was really starting to chase my tail and growth was slowing to a near stand-still. Over the past few months, I have been redesigning many of my sites, understanding and applying the concepts of video production and distribution, social networking, performing lots of A/B Testing, evaluating in-depth Analytics testing and, of course, taxes and accounting.

All of these tasks are important and necessary to sustain your business, but there was something key that I was overlooking and missing in all of this: CONTENT!

When I started my online ventures, I knew that content was going to be the key to growth. For those who ask that question: “Where do I start?”, the answer is simple: Just start creating content! And at the beginning, I created a LOT of content. I wrote at least one article per day, blogged a few times per week, added at least 3 pages to my website per week, and focused a little bit of time every day creating my own eBook or autoresponder sequence or mini-eCourse. It was all of this mass amounts of constant content creation that created the internet empire that I run and manage today.

But once you create it, things change! Traffic becomes plentiful. SEO starts to take over. You start to focus on conversion rather than generation. Stupid things like aesthetics absorb your time while marketing tricks and “quick cash” methodologies distract from the development of your website.

And all of this can depress you, too. The quick cash can come and go. Analytics and testing is CRITICAL, but can really bog you down in time and growth.

(Don’t get me wrong here, analytics and testing is a big part of developing your business. They are the fine tuning steps of taking what you have and improving it for higher traffic and higher conversion. Still, this optimization does not necessarily grow your website or business.)

You also will find that as your grow, you become smarter about outsourcing your tasks and some of the first tasks to go include content writing and article generation. This is important for growth, but not great for your personal sanity.

This is where I recently found myself. I was losing touch with what got me here in the first place. Almost all of my content was being outsourced. I think my writers do a great job, but there is a signature to my own writing that originally built my business, which is currently missing.

So I have been writing more over the past few weeks and it feels GREAT! And even better, this is in addition to all of the other content that is currently being developed by freelancers in the background. Writing more reviews on TheWebReviewer is simple, fun, and results in better SEO, more traffic, more opt-ins and ultimately, more sales (AKA, GROWTH!).

I started to write original content on places like Hub Pages, too. I love Hub Pages, by the way! It is a great way to get backlinks, traffic, fans and a little bit of extra income.

Click Here to Check out My Hubs

My point here is to not forget about what got you on top in the first place! And for most of us, that is plain-and-simple content! Writing is a nice break from the everyday business tasks that absorb our time. From a mental health point, it is a great way to feel productive, vent a few frustrations, and feel like you are creating something that IS going to create you more recurring income for your future.